Video Interview With RingCentral VP

by on October 11, 2008 · 1 comment

I recently discovered a great new web site called In a recent video on the site, Kristin White interviewed RingCentral’s VP Strategy, Praful Shah. The interview did a nice job of summarizing what a “virtual phone system” is, what RingCentral does, and how small business owners are using the service as a more flexible, cost effective phone system that traditional PBX solutions.

Key Take Aways From The Interview

What Is A Virtual Phone System?

RingCentral is essentially a virtual phone system or “virtual PBX” that connects all the phones in an office together, even if the employees are working remotely. The service provides voice applications over the Internet in a way that is easy to set up and use in virtual offices, starting at $10/month.

Contrast this with buying expensive hardware PBX systems that are much more expensive to purchase and maintain. Conventional multi-line business phone systems require hardware, professional installers, special types of phones, and are hard to change and modify. The initial cost is expensive, the technology is complex, and the ongoing maintenance is expensive too.

What Are The Features Of A Virtual Phone System?

Small companies want to look professional, and at the same time their work forces are distributed and more mobile than ever before. RingCentral makes features available that you would expect any large, established business to have when you call. Features like professional voice greetings, a company directory, direct extensions for employees, etc. The key is to connect everybody in the organization easily with whatever their existing numbers are, whether that means a home office, cell phone, or voice over IP (like Skype.)

A short list of the features that enable this include:

  1. Auto attendant greetings – thank you for calling, company directory, direct to voice-mail, etc.
  2. Multiple extensions – the ability to set up separate extensions for sales, billing, customer support and others without buying new equipment.
  3. Call routing – based on schedules of each employee, you can set up rules that specify with number to call at what time of the day, and when to go to voice mail.

Click-to-Call And Call Tracking

One capability they did not touch on in the interview, is the ability to set up a “click-to-call” or “RingMe” button on your website, making it easy for prospective customers to contact you, and making it easy to track which calls come from your website. This is something that I recommend to my clients, and has been very useful to them. I use this on my website as well.

The Video

Here is a link to the article on – Interview With RingCentral.

Coincidentally, earlier this week I recorded a phone interview with Jay Blazensky, VP Business Development for RingCentral. We go into depth on how to use RingCentral to set up click-to-call functionality on your website, and how to track calls from your website and other marketing campaigns. I’m finishing up production on that and will be posting it early next week, on my Virtual Phone Systems resource page.

You can sign up for a Free Trail of RingCentral here.

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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Kristin White October 11, 2008 at 9:23 am

Thanks for the post…great summary of the RingCentral interview! You’re right-on about the additional benefits for small businesses, including click-to-call and tracking calls from marketing campaigns. Looking forward to your phone interview!

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