Using Mobile Survey Apps

by on July 13, 2013 · 3 comments

using mobile survey apps

Knowing your customer is key to running a successful business. And in these days of modern communication where virtually everyone is online most of the time it is essential that you engage with your customer on a frequent basis because if you don’t do it, someone else will.

As the world has become faster paced, old values such as customer loyalty have gone the way of the dinosaur. However, should you please your customers they now have the ability to spread your name globally through the same technologies that they are using on a daily basis to stay in tune with the world.

Traditionally, accessing customer input was achieved by interviewing or surveying customers either door-to-door or by phone. These methods are not feasible today for a number of reasons including:

  • People simply don’t have the time to spare
  • A general erosion in values whereby people are not willing to help
  • Security considerations – especially with door-to-door surveys
  • Intentional disinformation provided by respondents due to them feeling harassed by interviewers

Thankfully, the same technology that is making our lives so fast paced is providing solutions to make the survey process easier for respondents.

CAPI software (Computer-Assisted Personal Interviewing) is specialized survey software that has been developed to run on tablets, phablets, and smartphones – hardware that is in use by almost everyone today. This overcomes many of the problems associated with the old forms of survey resulting in better results for the party initiating the survey as it makes the survey process more in keeping with the times.

Surveyors, thanks to the advent of CAPI software, also referred to as mobile survey apps, can now approach potential respondents in public places rather than at home. This makes the respondent feel more comfortable as well as enabling the interviewer to gauge the likelihood of engaging the respondent.

For example, a survey taking place in a mall means that everyone involved in the survey process is in secure, neutral territory and the interviewer can see if the respondent is in a hurry and therefore not worth approaching or is strolling along with time to spare and therefore would be more likely to respond positively to a survey request.

Mobile survey apps actually make it more difficult for the prospective interviewee to say no to a survey request. When approached for a phone survey, given the impersonal nature of the process, it is easy for a person to simply hang up on the surveyor. When approached during a door-to-door survey, the householder can simply not answer the door.

However, when approached in a public domain, it is mote difficult for people to refuse the interview, resulting in a better success rate.

Similarly, the use of mobile computing devices makes the survey process more fun and engaging resulting in better chances for successful input and engagement from the respondent.

With mobile survey apps the survey process has gone from an irritating, boring process to an entertaining and fruitful one.

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Sharon Robinson is a writer from Dooblo. Come visit us to find out more about survey apps for android.

Sharon has written 2 articles on Expand2Web

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{ 3 comments… read them below or add one }

Pawan July 14, 2013 at 5:57 am

I’ll definitely try out this app man. Thanks for sharing it here. The “mobile survey apps” is that its name? How is this one – Survey.com Mobile? I found it on GooglePlay just after reading your stuff.

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Sharon July 14, 2013 at 11:11 pm

Thanks! It’s called survey2go 🙂

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Vicky Gupta March 3, 2014 at 11:39 am

Great post. These are some quite useful survey apps for smartphones, I will surely check them out 🙂

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