The Elements of Keyword Research for Local Based Websites

by on May 28, 2010 · 3 comments

This post is part 2 of a 10 post series on local website optimization and keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of page.

Here we will discuss some a few tips when beginning to consider what keywords a local website should choose for optimization.

The difficulty of keyword research varies directly upon the niche a website competes within. The more products, services and locations within a niche the more potential keywords can be used to describe a business.

Local websites have an advantage over larger sites in the sense they only compete locally, and therefore are only in competition with other local businesses for top keyword positions. Here are a few rules of thumb to live by when conducting localized keyword research:

  1. Select a only few keywords to focus on when starting optimization. The goal is to find one or two keywords that will represent your entire website and draw customers. The more keywords a SEO strategy pursues the more work you will be creating, and in the short run it will be harder to see results from SEO. Take baby steps, and make the final list of keywords for optimization a short one.
  2. Choose keywords based on the competition, keyword research tools, analytics, search results, and search engine recommended phrases. That is a lot to consider, but ultimately the keywords selected for optimization will create a SEO finish line and the only way to cross is by achieving top ranking. Take time to objectively examine several keywords in-depth before selecting a few for optimization. This can save a lot of resources in the future. Later posts will discuss exactly how to measure keyword challenges and potential.
  3. Avoid optimizing for too broad of phrase, or locations that don’t make sense for your business. For instance, if I own a bike shop in Valencia, CA my business may not truly benefit by optimizing for “Los Angeles bike shops.” LA is simply too large, and someone searching within Valencia might not find the shop versus someone in LA not wanting to drive all the way to Valencia. Keep in mind, plenty of searchers are becoming more specific with location based search, meaning even if you operate in a less known neighborhood chances are strong someone is searching.
  4. << Previous Post
    Part 1 – 10 Steps to Select Local Keywords & Optimize a Local Website

    Next Post >>
    Part 3 – The Elements of Keyword Research for Local Based Websites

    About the Author

    This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

    Learn how to create, customize and optimize WordPress Websites for your small business in the Expand2Web Expert Course.

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    Jeff has written 21 articles on Expand2Web

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    See my disclosure about advertising and affiliate links

{ 3 comments… read them below or add one }

Randal May 29, 2010 at 6:43 am

Put me on the list to receive all 10 post.

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George Broom July 5, 2010 at 1:21 am

A great post, I completely agree.

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Uato Azemsa January 26, 2011 at 11:32 am

Well done these keyword research elements are spot on. No matter what industry or where in the world.. apply keyword researching.

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