Take Your Learning On the Go with the Expand2Web Podcast

by on June 10, 2011 · 0 comments

The Expand2Web Small Business Success PodcastWith the weather turning nice you shouldn’t have to be trapped at your computer all day long, missing out on the fresh air. The best thing about podcasts is they’re portable and you can take your learning with you.

For example, I like to listen to podcasts while I’m driving, or while I’m working out.

In the Small Business Success Online podcast I interview experts on topics like small business marketing, Facebook advertising, affiliate marketing, and local SEO, all in an effort to help you expand your business.

Most recently I interviewed John Jantsch of Duct Tape Marketing. We discussed why online reviews are so important to small businesses, how to build trust and credibility with your prospects and customers, and how small businesses can rank better in local searches.

James Martell is an affiliate marketing expert who runs the Affiliate Marketer’s Bootcamp. He shares his top tips for getting started in internet marketing, including choosing a topic that you genuinely care about, understanding your visitor very clearly, and creating a website that you can manage yourself.

Facebook advertising expert Dennis Yu of BlitzLocal shared his expertise by explaining why a Facebook campaign is easier to run than a Google PPC campaign and what the differences are between those two forms of advertising. He also clarified how to engage your Facebook fan page followers and a low cost way to get started with Facebook advertising.

Hyperlocal blogging expert Matt McGee explains the definition of “hyperlocal blogging”and how small businesses can benefit from it. He also shares his tips for getting started with hyperlocal blogging and SEO.

If you have questions about local search engine optimization, listen to my interview with Will Scott from SearchInfluence. Will answers all your questions about getting started with Google Places pages, how to define your categories, and how to build good citations.

You can listen to each of these online by following the links above, or you can subscribe via iTunes and download each episode (as well as future episodes) onto your iPod or iPhone. I provide complete written transcripts for each interview as well.

Do you have any experts that you’d like to hear interviewed? Or a subject that you want to learn more about? Just leave your suggestion in the comment box below – I’d love to hear from you!

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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See my disclosure about advertising and affiliate links

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