Syndicating Your PowerPoint Marketing Video

by on January 6, 2012 · 3 comments

Video Marketing

This is Part 7 of a series about how to create marketing videos for your business using Powerpoint slides. Here are the first six installments:

Part 1, How To Design Powerpoint Slides for Videos
Part 2, How To Choose a Topic for Your Marketing Videos.
Part 3, Adding Animation to Powerpoint Slides
Part 4, Choosing Music or Voice Over for Your Powerpoint video
Part 5, Testing Your Powerpoint Slides with a Slideshow
Part 6, How to Film PowerPoint Slides Using Jing vs. Camtasia

The last step of this PowerPoint video series is about syndicating and marketing your video for others to see. It’s not enough to just post it on your blog and on YouTube. You need to use your keywords carefully and publicize it.

Using Social Media to Publicize Your Video

YouTube is considered the 2nd most popular search engine so creating a YouTube channel and uploading every video is very important. Even more important is using carefully selected keywords in the title and description so your video is found in the search engines.

Also important is placing your website URL at the very beginning of your description. This helps with SEO but also gives the viewer an easy way to find your website for more information.

Obviously, post the video to your website – either in a main post or in the sidebar – and tell all your social media friends about it. Always include the link to your video in your tweets or posts, especially on Facebook so the thumbnail photo appears in the post, sparking peoples’ interest. Start a discussion about your video topic on your Facebook wall and on Twitter. Ask for comments and discussion among your YouTube subscribers.

Syndicating Your Video to Other Video Sites

YouTube is obviously the leader of video sites but consider taking a few minutes to submit to other video sites. Why bother? Submitting to multiple video sites gives you the opportunity to have multiple search engine rankings for the same video, all on one page.

For instance, if you use your keywords and descriptions carefully and have your video posted on your website, YouTube and 5 other video sites, chances are very good that you could get up to 7 search engine listings for that one video and they usually appear very close to each other. Your other option is to just post the video on your website and on YouTube which gives you only 2 search engine listings.

The more listings your videos gets in the search engines, the more people see you as an expert in your field, which in turn will lead to more people visiting your site and possibly buying your products or services.

How To Syndicate To Other Video Sites

There’s great debate in how best to syndicate your videos and to how many sites. There are certain automated tools that will syndicate to multiple video sharing sites all at once but the prices differ dramatically and there’s no way to customize each video for each platform. These tools include Traffic Geyser, Hey! Spread, and Content Buzz.

To submit videos manually, you will first need to setup accounts at the video sharing sites you choose. This takes some time initially but after the set up all that’s involved is logging in to the site, writing your title & description, then uploading the video.

Some of the other popular video sharing sites include: Google Video, Brightcove, Vimeo, Viddler, Blip.tv, Metacafe, Photobucket and Daily Motion. These sites all have a page rank of 6 or higher, which may be good for your rankings (there doesn’t seem to be a definitive answer on that yet). At the very least, you will have large communities exposed to your video and your company branding.

Also do some research for any niche video sharing sites that might apply to your business. Highly targeted viewers will always have a higher conversion rate than just random people seeing your video.

Following the Terms of Service

Do yourself a favor and read the Terms of Service for each of the video sharing sites you want to use. They will have different rules about the size of the videos and also what types of videos are acceptable. I once had a client lose his Blip.tv account because they thought he violated the TOS.

Video marketing can be a very powerful marketing tactic but you definitely need to make a plan to implement it well. Plan out how many videos you want to make each month / quarter / year. Plan out the topics, create your profiles at the various video sharing sites, and mark on your calendar the days you will film each video. Also decide if you want or need to outsource the production and / or syndication portion and how best to publicize your videos.

We’d love to hear your thoughts on video syndication and on this series as a whole so please do leave your comments below!

Follow this index to read the other parts of this series:

Part 1: How To Design Powerpoint Slides for Videos

Part 2: How To Choose a Topic for Your Marketing Videos

Part 3: Adding Animation to Powerpoint Slides

Part 4: Choosing Music or Voice Over for Your Powerpoint Video

Part 5: Testing Your PowerPoint Slides with a Slideshow

Part 6: How to Film PowerPoint Slides Using Jing vs. Camtasia

Part 7: Syndicating Your PowerPoint Marketing Video

Article by »

Christina is the Content Manager at Expand2Web.

Christina has written 36 articles on Expand2Web

Author Connect » Twitter | | Facebook |

See my disclosure about advertising and affiliate links

{ 3 comments… read them below or add one }

Frank K January 10, 2012 at 6:27 am

Some outdated info here. You can’t upload videos to Google Video any more and all the video share sites listed here (apart from YouTube) will delete your account quicker than you can say ‘high definition’ if your video even bears the slightest resemblance to a promo or marketing video. Just be warned.

Reply

Christina Lemmey January 23, 2012 at 9:33 pm

Thanks Frank. In my experience, my clients who have posted videos sharing good content or answering questions – and just so happen to mention their name, website or address – are safe from being banned. I’ve only experienced this once with a client when blip.tv didn’t like his product review videos. To be safe, always read the individual site TOS, especially since they can change their rules at any given time.

Reply

Tom Frances February 5, 2012 at 11:37 am

Hi Christina,

Thanks for the overview on marketing videos. I know with marketing an article on different web sites Google will penalize you for duplicate content. Are you aware of any problems with marketing the same video on various websites, like the ones you reference and be dinged for duplicate content? Should you use different keywords or descriptions or is it ok to be repetitive?

Thanks,
Tom

Reply

Leave a Comment

Previous post:

Next post: