This month the MIT Technology Review Magazine released what it describes as the Top Ten Emerging Technologies that will impact everyone’s daily life. The magazine profiles all walks of technology and science.
What was number one, you ask?
What is social indexing? It is the concept of compressing data from networks like Twitter and Facebook then turning out that data into meaningful tools to help organize websites by popularity and relevance. The impact, eventually and maybe even more so than we commonly suspect Google’s algorithm will rank websites based on the number of “Tweets” a website has, or how many “Likes” a domain has incurred. While that statement is speculative, the article cites that:
(http://www.technologyreview.com/web/37202/) “Google itself acknowledges: it recently rolled out a near- clone of the Like button, which it calls “+1.” It lets people signify for their friends which search results or Web pages they’ve found useful. Google is also using Twitter activity to augment its index. If you have connected your Twitter and Google accounts, Web links that your friends have shared on Twitter may come up higher in Google search results.”
The writing is on the wall, but it’s not clear what is written. Search algorithm engineers will be hard pressed to ignore social media data now that so many users are involved and connect into sites like Facebook. Businesses or websites competing tightly for high value phrases will certainly want to begin keeping an eye on articles with the buzz word “social indexing.”
For instance, if your local business competes for a high value phrase in a densely populated metro area like Manhattan, Facebook and Twitter may emerge as SEO type factor. For example, “Manhattan Spa” this page on Google already requires a complex SEO effort to rank well which will includes link building, relevant content, and map listing optimization.
Will the next aspect of SEO be the number of “Likes” or “Tweets” a website has? If someone is logged into Google it certainly seems like a possibility already.
SEO is turning a new leaf, and considering, it might be a good idea to place in queue this year building at least a simply presence on social media websites like Twitter and Facebook. The incentives for a local business to get social on the web continue to grow, unfortunately so does the complexity of driving traffic from search.
About the Author
Jeff Howard has been working in the field of search marketing for 5 years. He is an Expand2Web Expert Consultant, and Expand2Web Training Member. Jeff’s focus is on helping organizations plan, measure and execute search marketing campaigns.
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