Customer Driven – Episode #3 – What to do About Negative Online Reviews

by on May 27, 2014 · 0 comments


300-2Are you getting online reviews? If you own a business, there’s a high likelihood that you are. Getting online reviews can be a sensitive subject. It’s uncomfortable to think that someone might be saying something negative about the business you’ve worked so hard to build.

Would you like to get to the place where getting online reviews doesn’t scare you – or even better, get to a place where you fully welcome them?

Oscar Wilde said, “The only thing worse than being talked about is not being talked about.” But many people feel that may not be so true in a world where anyone can write a review about your business and share it with thousands of other people so easily. Today we’ll discuss how you can use every review – good or bad – to your advantage, and some techniques to influence the story your business reviews tell about you and your company.

Taming Your Online Reviews

Don Campbell continues his discussion about the dynamics of getting online reviews. As the founder of Expand2Web and GetFiveStars, Don has researched the modern phenomenon of ever present reviews. In this work, he has found some techniques for turning online ratings into powerful tools. He has worked with clients to help them turn reviews from being something frightening, to becoming a way of connecting with new customers.

In this podcast, which expands on the last episode of this series, Don discusses the different ways you can be more proactive when it comes to reviews. He shows you how discovering your online footprint is the first step in responding to your reviews and what they say about you. Some of the ideas considered in this podcast include:

  • Why more reviews are better than fewer reviews and why you need to be actively pursuing them.
  • How to find out where your customers are leaving reviews and what kind they are leaving.
  • Why a bad review may not be such a bad thing.
  • What actions you can take when you get a bad review and how can you avoid one in the first place.
  • How do potential customers view reviews and how do they tend to respond to them.

Kimberly Henrie, host of the Customer Driven podcast, interviews Don and delves more into the subject of getting online reviews. They chat about the practical steps that you can take to make online reviews work for you.

Drawing from both research and experience, Don presents a balanced approach to the role that reviews play in your business. He offers positive steps that will help you feel less at the mercy of online reviews and more in charge of your own story.

So before you get one more online reviews, kick back, grab a cup of coffee and hit the play the button. Find how you can manage getting online reviews rather than letting them manage you.

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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