We’re big believers in what a great tool WordPress is to power your small business website. WordPress doesn’t have to look like a blog, and it provides a way to manage your content and update your website effortlessly.
One of the other benefits of using WordPress for your website of course, is that you have a website and a blog all in one. And a blog is a great way to build traffic to your website.
Original Content Is The Key
Finding link directories and begging or paying for links to your site is no longer the path to great search engine results. Google is steadily devaluing this approach. Google wants to rank sites highly that have real content that is valuable for its users and advertisers, not pages with a bunch of links to other sites. And they are constantly updating their algorithm to reflect this. (Google updated their search ranking algorithms over 200 times last year.)
Regularly publishing quality articles and content to your website gives Google more content to crawl, and provides value to your web site visitors as well. For example, if you are a Chiropractor, you can publish short articles that answer common questions that prospective patients might have.
Articles topics might be “The Top 5 Ways Chiropractic Care Can Help” or “What To Expect On Your First Visit To The Chiropractor.” It’s a great way to provide value to your visitors, and help your website rank better in the search results. And if your content is good, other people will link to your site, helping you even more.
When using WordPress for your website, you can set up a static front page that doesn’t look like a blog at all, and then have a link to an “articles” area on your site, where you can publish content rich articles.
This articles area is a list of the blog posts that you create, and the content acts as “spider food” for the search engine crawlers. All you have to do is write and publish the blog post, and the article page gets updated automatically for you, and WordPress lets the crawlers know your site has been updated.
The Trend Toward Local Blogging
Local search expert Matt McGee has been talking about “hyperlocal blogging” for a long time. He recently published a success story about a photographer named Kim Koehler who started a website for her business but wasn’t getting much traffic.
She started a blog on WordPress.com and posted content and photos regularly. The blog drove thousands of visitors to her website and helped her get some new clients. Kim says: “The Internet is the new Yellow Pages.” She is one of those smart business owners who can see the shift that is happening in how customers find her business.
In this case Kim set up a free blog on WordPress.com. This is fine but she ended up with her blog on a different domain from her primary website this way. She had a special circumstance, but if you have the choice you’ll want to host your blog on your own domain.
I recommend to my clients to set up their own domain and hosting account. You can install the free version of WordPress from WordPress.org in minutes, and then you will have your combined Website and blog under your own domain name.
I also encourage our clients to write and publish articles on their websites. In some cases, we’ve pulled out print newsletters that they have sent to their customers in the past and used that content for articles. In other cases, I’ve had them hire copywriters who would interview them over the phone for 10 minutes and write articles for them for a very reasonable price.
And when your website is set up to use WordPress, it takes minutes to post the articles, and Google finds them within a day or less. This means other people can find them too, and in turn find your website and your business.
Tell me about your experiences with this – are you a small business that is blogging? Are you getting results from it? I’d love to hear your story!
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