Meet Expand2Web Expert: Yvonne Herbst

by on February 27, 2011 · 1 comment

Our Expand2Web Expert group is a membership group which offers ongoing training and support for web consultants who work with small business owners. This is the third installment of a series of member profiles to showcase exactly what you can do when you put your knowledge and training into action.

Yvonne’s interest in learning how to use the internet as a marketing tool began in 2000 when she owned and operated a yoga studio in rural northern Virginia. Although she had limited internet knowledge and a limited budget, Yvonne knew that having a website would help bring new yoga clients to her studio, so she created her first website using WordPress and the SmallBiz Theme by Expand2Web.

This first website in Yvonne’s portfolio has dominated the local search engine results for yoga studios in this area for many years. Knowing that others could use help creating their online presence, Yvonne began studying website development, internet marketing and search engine optimization in 2008.

Rather than searching for clients strictly online, Yvonne has reached out to her own community with her desires to help local businesses become successful. She also serves her local community by running Warrenton Favorites, a local online business directory which lists special deals from local businesses so residents can shop locally.

Today Yvonne uses the techniques and strategies that she continues to learn as an Expand2Web member for those local customers who strive to achieve the same type of high local search engine results. She takes great pride in her work, giving these local businesses new life online along with a competitive edge in the marketplace.

As a direct result of Yvonne’s work, her clients are bringing name recognition to their businesses as well as increased sales and leads. She teaches her clients that even small businesses that are “off the beaten path” can be easily found in the search results by utilizing key search engine optimization strategies without paying high advertising or pay-per-click fees.

Some of the services Yvonne provides include: WordPress Website Design, WordPress Website Development, Local Search Optimization and Web Copywriting.

Yvonne’s portfolio includes the following sites:

Warrenton Favorites
Expert Kitchen Designs
Marianne Clyde, Family Therapist
Paul Henry’s Window Installation
Georjean’s Pet Grooming
Girls Stand Strong
Law Office of Marie Washington
Blaser Physical Therapy

Take a look around your own community. How many small businesses are in your town or city? Do they all have websites? Your possibilities for growing your web consultant business are vast but if you feel you need some more training, come check out our membership group. You’ll receive regular training sessions and support from our experts and current members.

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Christina is the Content Manager at Expand2Web.

Christina has written 36 articles on Expand2Web

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{ 1 comment… read it below or add one }

Yvonne Herbst March 5, 2011 at 11:30 am

Thanks for the great write-up, Don – much appreciated! Yvonne

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