Making Sure All Website Copy Supports Local SEO

by on June 18, 2010 · 3 comments

This post is part 9 of a 10 post series on local website optimization and local search keyword selection by guest author Jeff Howard. A complete list of all posts and links can be found at the bottom of the page.

In the last post we covered how to audit many attributes of a web page for optimization. Here we will refocus on strictly making all the content on your website localized which will help send a strong seo signal to search engines.

This is a tip that was learned while reviewing hundreds of localized wedding vendor websites. Coincidentally it is probably the most common SEO misstep I noticed while looking at websites such as local wedding photographers, DJs, coordinators, etc. Below are two paragraphs that I have modified from a string quartet website who is the Phoenix market.

Unoptimized Copy

“The Elegant Strings are professional musicians in every way, reliable and well organized, with extensive experience performing at weddings, receptions, and other events.

We take the time to coordinate with your wedding planner, clergy, and event coordinator. We go out of our way to meet your specific musical needs with free unlimited phone consultations and thoughtful advice regarding selection of the perfect music to make your wedding ceremony, commitment ceremony or special event truly memorable.

Use our Free CD Sampler to help you choose just the right music from our extensive repertoire or ask us about arranging your special song for the instrumentation you select.”

Modified & Optimized Copy

“The Elegant Strings are professional musicians in every way, reliable and well organized, with extensive experience performing classic music for Phoenix weddings, receptions, and other events.

We take the time to coordinate with your wedding planner, clergy, and event coordinator and can accommodate any wedding location in the greater Phoenix area. We go out of our way to meet your specific musical needs with free unlimited phone consultations and thoughtful advice regarding selection of the perfect music to make your wedding ceremony, commitment ceremony or special event truly memorable.

Use our Free CD Sampler highlighting some of the classical music performed for a Phoenix wedding reception. We hope it will help you choose just the right music from our extensive repertoire, or ask us about arranging your special song for the instrumentation you select.”

Conclusions

By adapting local keywords into the website copy of the Elegant Strings website the net effect is copy with greater relevance to Phoenix, the area the group services and the area which they are trying to attract customers.

In the unoptimized text there is no indication as to where the group performs, by adding even a limited quantity of regional phrases to the copy a search engine is able to better pair the type of services provided with the location, all while maintaining the integrity of the message. Reviewing your website for local content optimization is a good final step to cap off a local seo campaign.

<< Previous Post
Part 8 – Auditing Individual Website Pages for Local Search Optimization

Next Post >>
Part 10 – Local SEO Tips for Site Wide Elements of a Website

About the Author

This is a guest post by Jeff Howard. Jeff has delivered SEO results for major consumer oriented websites all the way down to local businesses, and writes a column for Search Engine Guide.

Learn how to create, customize and optimize WordPress Websites for your small business in the Expand2Web Expert Course.

Article by »

Jeff has written 21 articles on Expand2Web

Author Connect »

See my disclosure about advertising and affiliate links

{ 3 comments… read them below or add one }

eileen June 18, 2010 at 7:20 am

I am enjoying this series very much – this is such an easy edit and I am certain the payback is huge. Thank you Jeff & Don!

Reply

Don Campbell June 18, 2010 at 9:47 am

You bet – thanks for the comment Eileen!

Reply

Perry Stevens July 7, 2010 at 4:55 am

If you are not on the first page of SERP’s, the truth is you’re never going to get any business from Google. You can pay for expensive Adwords campaigns or build your own online real estate that ranks high in organic searches for years to come. I know where I’d put my money…

Reply

Leave a Comment

{ 1 trackback }

Previous post:

Next post: