Local Search Summit 09 – Social Media for Local Businesses

by on August 16, 2009 · 6 comments

Hot topic, to be sure. This session had three presenters – Sarah Smith from Facebook, Will Scott from SearchInfluence and Aaron Irizarry.

Here are my brief notes from this session:

Local Facebook Advertising – Sarah Smith

Facebook is helping business target local customers with their advertising. I didn’t realize how much Facebook is doing in this regard. Note to self – dig into this; some great opportunities here.

  • Just released radius targeting (so you don’t have to type in each city name to target)
  • Target users on their birthdays – “free dinner for you on your birthday!” (This was just released)
  • Target just your fans or people who signed up for a Facebook Event – you can even message people who are coming to your event!
  • The new Facebook search allows you to search for things happening in real-time and filter down your results.

Because Facebook has the “social grid” for your fans and friends, you can target them in very creative ways (like the “free dinner on your birthday” example above.)

Twitter Local Tools – Will Scott

Will gave some excellent examples of using Twitter for local businesses. He is very proud of the fact that he ranks #1 for Twitter Naked 😉 (Inside joke – it’s because of his excellent write-up on Local Search News explaining how Naked Pizza is using Twitter for local marketing to great effect.)

Here are some of the tools he recommended:

  • Twitter Search Advanced – http://search.twitter.com/advanced
  • http://www.twellow.com/twellowhood/
  • http://wefollow.com/twitter/neworleans (replace neworleans with your local city!)
  • http://friendorfollow.com/ – you can export a spreadsheet to see all followers in a certain location or area
  • http://my.peoplebrowsr.com/ – allows you to see the tweet stream of everybody within a certain radius
  • You can use Su.Pr for tracking how many people click your links on Twitter (I use this)
  • lo.ly by Michael Jensen is great too (Must check this out, I’ve met Michael and he’s a great guy)
  • Don’t use HootSuite.

Tip for business owners to track their ads – tell us you found it on Twitter and we’ll give you 10% off, etc.

Will posted his slides here: Twitter for Local Business

Social Media – Aaron Irizarry

Aaron is an interesting guy that I have not met before. Check out his site and you’ll see that he’s got a lot of good ideas. He talked about how some of the services like Facebook and Twitter got popular quickly because the lowered the bar to entry.

Some examples he brought up:

  • Twitter sign up form – promises to take you on an adventure!
  • Look at how great Yahoo does inline validation as you go

He talked about learning how to use the social media tools in general instead of getting too dependent on one service. That way, when things change you can quickly adapt.

I was helping out with some things at the show so I didn’t capture the essence of his preso, but make sure to check out his website because he’s got some great articles and tips on design and social media there.

Also – here is a link to a video of his preso.

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

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{ 6 comments… read them below or add one }

Aaron Irizarry August 16, 2009 at 8:52 am

Thanks for the great round up! I wanted to get the chance to connect more at the conference but time flew by.

Maybe we can connect at SES Chicago


Don Campbell August 16, 2009 at 5:22 pm

@Aaron – that would be great. Really enjoyed your presentation and comments in the panel Q&A. I see you’ve posted the slides from your preso too.

Here’s the link for readers.


Will Scott August 16, 2009 at 7:21 pm


Thanks for the great wrap-up. I appreciate your efforts.

It was great to see you as always and I look forward to the next one!



Jeff Howard August 17, 2009 at 5:03 am

Do you think Facebook will be treating the status message more like tweats where people are updating, replying and marketers are searching them for outreach?

Improving Facebook seems like a first step to challenging twitter.com.


Nick August 18, 2009 at 2:09 pm

Thanks for the wrap up. I can’t believe I missed LLS. Will definitely be there next year.

Ps. Nice thesis customization. Liking the footer.


Mascobz September 5, 2009 at 5:41 am

Thanks for the post.


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