Local Search Ranking Factors 2011 – The Video

by on June 3, 2011 · 4 comments

Each year, David Mihm pulls together a group of local search experts and creates a truly valuable resource – the Local Search Ranking Factors report.

This report is a wealth of information on how local search ranking works. Each contributor ranks the various factors based on their real-world experience working with clients. My favorite part is reading the commentary; additional observations by the contributors.

This year, instead of writing about my thoughts and take-aways from the report, I thought I’d make a video walkthrough of it instead.

Video Tour of the Local Search Ranking Factors

Here are a couple of my favorite quotes from the contributor comments:

“If Google can’t associate your website with your Place page, you won’t get a blended listing. This puts you at a disadvantage when your competitors have blended listings and you do not, since blended listings contain more information and take up more space on the page.” — Mary Bowling

“Proper SEO optimization to a site is no longer an option. Good on-going content optimization and link building can boost the overall rankings of a place page in blended search results” –John Shehata

Here is the direct link to the Local Search Ranking Factors Report

And to the Blended vs Pure Local Search Factors

Thank you David – not only for the idea but for all the hours you put into making this happen. I know so many businesses that have benefited from your work.

And thanks to all the contributors for sharing their knowledge – I’m honored to be a contributor among such a fantastic group of folks!

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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{ 4 comments… read them below or add one }

David Mihm June 5, 2011 at 1:17 pm

Don, what a great video! Thanks so much for the props but more so for sharing your knowledge with our community.

–dm

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Jon June 5, 2011 at 7:51 pm

Thanks for putting this video together, Don. It’s nice to get the cliffnotes of local search rankings. What got me following you in the first place was your knowledge of local search optimization, so keep up the good work.

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Yvette June 7, 2011 at 7:18 am

Thanks for the heads up Don. I guess I know what I am going to be doing for the next few evenings. Last year I spent hours absorbing the information in this report and creating a checklist of things to do for local search. I am certain this year will be just as fruitful.

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Steve Roberts February 10, 2012 at 4:16 pm

Thanks for the cliff notes video.

Just wondering if you know of a resource that might be specific to Australia.

I am sure that the majority of the report will relate worldwide, however the key citation and review sources are US specific, it would be great to have confirmation of similar information for Australia.

Thanks again for your video and referencing this fantastic report.

Cheers
Steve

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