Local Business Center Tips Straight From Google

by on March 28, 2010 · 6 comments

Google called me Friday. They called because I’m located in one of the cities/areas they are testing out their new Enhanced Business Listings.

The guy on the phone was very polite and wanted to tell me all about the new enhanced listings. I explained to him that we were testing them out with some clients and getting some decent results so far, but it was too early to tell if they were worth the extra money to run them.

Important Update: David Mihm pointed out that the advice given to me by the Google rep about adding location keywords to the category fields conflicted with what members of the Google Local Business team had said in the past. Mike Blumenthal pinged his sources and was told that including city or location keywords in the categories is not advised and will not help you.

While I had him on the phone I asked him for some tips on my Local Business Profile to see what he would say. We’re always giving tips here on Expand2Web but I thought it might be fun to share with you what Google says to do.

Here are the tips from Google:

  1. Use all 5 categories available to you
  2. Make sure you use at least one category that Google already recognizes (use Mike Blumenthal’s tool to choose the right categories for your Local Business Profile.)
  3. Replace any “generic” categories with more keyword specific ones for your business. However, despite what the Google rep told me, Do not include more than one keyword phrase per category, and do not include location keywords in the category fields.

Nothing really profound here, but there you have it. Tips for optimizing your Google Local Business Profile – straight from Google.

Note: As my friend David Mihm points out, this advice is different than what Google said last year – make sure to read this post on What are the Standards for Google LBC Categories? before changing your categories.

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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{ 6 comments… read them below or add one }

David Mihm March 29, 2010 at 4:43 am


Sounds like Google needs to get its messaging straight. Carter *strictly* forbade any location keywords in category fields back when Google rolled out its new guidelines last year…


Don Campbell March 29, 2010 at 6:55 am

I know! I was surprised when he told me that too. I should have cited those guidelines in this post. I’ll add a link to them. I wonder why he would be giving this advice.


Julie Gallaher March 29, 2010 at 7:57 am


I can always trust you to be in the know.



comptia exams March 29, 2010 at 10:26 pm

10ey…this is a wonderful website buddy and an informative post!!! i am new here and i found this site very interesting and informative ,, you are a professional blogger i think i have a great interst in such things…thank you for the post buddy and keep on posting nice stuff like this 🙂


Nik April 7, 2010 at 11:19 pm

How long does it take for google to put up information on the “more about this place” section on my local business center page?
I have placed my companies ad’s and free listings on close to 10 to 15 websites in the last one week, but I don’t seem to have any information on this section which apparently google fills up, referring/citing other websites.


Matthew Hunt April 25, 2010 at 2:02 pm


Can you expand more on how you are finding the enhanced listings working for your clients in the Maps…?


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