Google called me Friday. They called because I’m located in one of the cities/areas they are testing out their new Enhanced Business Listings.
The guy on the phone was very polite and wanted to tell me all about the new enhanced listings. I explained to him that we were testing them out with some clients and getting some decent results so far, but it was too early to tell if they were worth the extra money to run them.
Important Update: David Mihm pointed out that the advice given to me by the Google rep about adding location keywords to the category fields conflicted with what members of the Google Local Business team had said in the past. Mike Blumenthal pinged his sources and was told that including city or location keywords in the categories is not advised and will not help you.
While I had him on the phone I asked him for some tips on my Local Business Profile to see what he would say. We’re always giving tips here on Expand2Web but I thought it might be fun to share with you what Google says to do.
Here are the tips from Google:
- Use all 5 categories available to you
- Make sure you use at least one category that Google already recognizes (use Mike Blumenthal’s tool to choose the right categories for your Local Business Profile.)
- Replace any “generic” categories with more keyword specific ones for your business. However, despite what the Google rep told me, Do not include more than one keyword phrase per category, and do not include location keywords in the category fields.
Nothing really profound here, but there you have it. Tips for optimizing your Google Local Business Profile – straight from Google.
Note: As my friend David Mihm points out, this advice is different than what Google said last year – make sure to read this post on What are the Standards for Google LBC Categories? before changing your categories.
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