How To Get The Biggest Bang Out Of Your Guest Content Backlinks

by on August 17, 2011 · 8 comments

Congratulations you’ve just got your first piece of guest content published on a quality website. It involved a little more work and maybe even a little more time than posting to those worthless article directories. But you fully understand the value that Google places on backlinks that come from quality websites.

So what you do now?

Actually this very topic came up when I had a conversation with an associate Laura Penekamp who had just published her first article as a guest author and her question was “what can I do to maximize the readership of this page”? Laura has a successful website that deals in free car insurance quotes online and she fully understands the value that providing guest content can yield for her SERP results.

But she took it one step further. The links that she’ll get from her guest post are valuable as they are but they could increase in value if that guest post ranks high in the SERP. Obviously she can’t do any on page optimization but she wanted to brainstorm about what she could do to spread the word.

Between the two of us we came up with a few ideas:

  • Talk it up. Laura already have following on her blog so it only for her to make a post talking about her guest content appearing on and another high quality site. This is a pretty simple step but one that can be very effective and can drive significant traffic to the guest content page.
  • Tell your followers. Lisa’s blog isn’t the only place where she had an audience; she also had a good number of followers on Twitter. It only made sense to send a tweet asking her followers to check out her new article on the guest content website.
  • Recommend it. Use StumbleUpon, Digg it and Google’s new Plus to recommend the page to others. Google goes a lot of weight to recommendations from the social media platforms.
  • Facebook the no-brainer. Probably any marketer’s biggest audience will come off the Facebook page so it is an obvious place to post a notice about your new content appearing on someone else’s website.
  • Let your list know. If you have a newsletter that goes out to your e-mail list make sure you include a blurb about your article appearing on other quality website and provide a link to the article. Likewise if you have regular podcasts ensure that you include the story about being invited to post on someone else’s site.

Pay it forward

While you may think that you’re doing all this just to build the value of the backlinks that you get from your article, which are actually doing is paying it forward by providing a free promotional campaign for the website that has published your content. You think that webmasters going to be happy? You bet he or she will be thrilled by your efforts and undoubtedly will invite you back.

This win-win situation where the author gets valuable links and the publisher gets great content and free promotion is why guest content and guest blogging is becoming so popular. Now that Google’s focus is principally on quality it has become exceptionally difficult to scam the system and quality providers like yourself now have the advantage over the content farms that dominated the market for so long.

What else can we do to promote guest content?

Lisa is thrilled with the results that she’s getting for her auto insurance quotes comparison website based on her guest articles and shall continue to promote them using the methods mentioned above.

But what else can we do? What ideas have you used to promote the page where your guest content is published? Let us know in the comment box located below what works for you, what benefits you see and what have you tried that maybe didn’t work so well? Thanks for sharing your ideas.

About the Author

James Martell has been a successful affiliate marketer since 1999 and has been also working as an affiliate marketing speaker, trainer and podcaster since 2001. This self-taught Internet entrepreneur has attended and spoken at industry events, authored books and is the creator of the “Affiliate Buzz” podcast.

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James has written 14 articles on Expand2Web

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{ 8 comments… read them below or add one }

Jade Lloyd August 29, 2011 at 7:27 am

Hi James,

I’m just starting off and been reading a few different wordpress tips sites. Came across this article on backlinking. I thought perhaps you should also write another article on specifically tying facebook and wordpress together?
Just a thought?

Tahnks for the helpful advice.



James Martell August 29, 2011 at 4:50 pm

Hey Jade, you’re welcome — and thanks for the article idea. I may just add it to the list.



Caleb, SEO Expert September 10, 2011 at 5:50 pm

Another thing you can do is create a RSS Feed and post somewhere in the sidebar on your website a optin box. Then once they opted in they would be a RSS subscriber and an email would automatically be sent out to them each time you published a new blog post on your website.


James Martell October 10, 2011 at 4:01 pm

Yes Caleb, a great tip. Thanks for taking the time to share it.



Dave Matthews Band February 4, 2012 at 10:36 pm

Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message home a bit, but other than that, this is fantastic blog. A fantastic read. I will definitely be back.

Reply July 24, 2012 at 4:02 pm

I just want to thank you very much because that is exactly the informations I was looking for.


googlezerloerlofkd July 26, 2012 at 12:34 pm

Hey! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My website looks weird when browsing from my apple iphone. I’m trying to find a template or plugin that might be able to correct this problem. If you have any suggestions, please share. Appreciate it!


Search April 1, 2013 at 6:55 pm

Greetings from Carolina! I’m bored to tears at work so I decided to check out your website on my iphone during lunch break. I love the information you present here and can’t wait to take a look when I get home. I’m shocked at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, superb blog!


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