How to Design Powerpoint Slides for Videos

by on September 30, 2011 · 6 comments

This is Part 1 of a series about how to create marketing videos for your business using Powerpoint slides. Feel free to leave your comments and/or questions below.

You’ve heard it before and we’ll say it again…you should most definitely use video as part of your business marketing strategy. YouTube claims that over 2 BILLION videos are watched each and every day throughout the world. This number is astronomical but just think…YOUR business videos could be among those billions watched.

Many business owners use the excuse that video creation is too time consuming or expensive, therefore they aren’t going to use this medium. This series of articles breaks down each step of video creation using powerpoint slides into a very easy-to-follow map. And don’t worry…you don’t even have to be on camera in this type of marketing video!

I personally find it much easier to create the Powerpoint slide design first, then I can go back and start adding the text once the design is complete. So we’re going to start by opening up Powerpoint, which is found under the Microsoft Office suite. If you haven’t purchased this yet, it’s a good investment because the suite comes with Microsoft Word, Excel, Powerpoint, and OneNote.

As you can see, the basic Powerpoint template is incredibly boring so we want to add some pizzazz by choosing a design template and adding some colors.

Opening Screen for Powerpoint

Opening Screen for Powerpoint

Near the top of your screen, click the “Design” tab and you will see a variety of basic template designs. To scroll through all the designs, click the bottom vertical arrow to the right of the templates. This will open up a larger window.

Choosing a Powerpoint Design

Choosing a Powerpoint Design

Click on the design(s) you like and it will fill the open template so you can see it in full size. Feel free to click through every single one until you find a design that best represents your business.

Choosing a Powerpoint Design

Choosing a Powerpoint Design

Now that you’ve chosen a basic template design, what colors would you like to use in your video? Do you have specific colors that tie in with your company branding? Do you want to coordinate these colors with your website colors?

To change the colors of your chosen template, click the “Colors” link to the right of the template showcase in the “Design” tab. A dropbox will appear with some preset color combinations. To see what each color looks like, hover your cursor over the color bars and you will see the colors in your large sample template.

You will notice that in the left sidebar is the original color combination so you can compare.

Choosing New Colors for Powerpoint Slides

Choosing New Colors for Powerpoint Slides

This first slide in the series is your Title Slide, so go ahead and add your title now by clicking on the text box where it says, “Click to add title”. If you have a subtitle, do the same thing in the subtitle text box. Click on the blue slide background to make the text box margins disappear.

Creating Powerpoint Title Slide

Creating Powerpoint Title Slide

If you want to customize your template even more, consider adding your company logo or a stock photo image that represents what your video is about. Even though we’re starting with creating the slides first, you should still be thinking about different topics you can share or explain to your audience.

Under the “Insert” tab, click the “Picture” icon. This will bring up a search box so you can find the file on your computer.

Insert Photo into Powerpoint Slide

Insert Photo into Powerpoint Slide

Choose the appropriate file and you will see the image appear in the center of your slide. Resize as necessary and move it to the proper location on the slide.

Position Image on Powerpoint Slide

Position Image on Powerpoint Slide

Now that your Title Slide is complete, you need to add more slides to your series. Under the “Home” tab, click the “New Slide” icon and you will see a box with different layout options.

Changing Powerpoint Layouts

Changing Powerpoint Layouts

I tend to choose the “Title and Content” option but fool around with the different options. Just like on the Title Screen, click on the text boxes to add text. We’ll talk more about what kind of text to use in next week’s article.

Creating Different Powerpoint Slide Layouts

Creating Different Powerpoint Slide Layouts

If you have done significant customization with lots of colors, graphics, logos, etc. then you will need the “Duplicate Slide” feature so you don’t have to start from scratch.

First, in the left sidebar click on which slide you want to duplicate. This highlights it in the sidebar and also brings it to full size on your main screen.

Then click “New Slide” and underneath the different layouts you’ll see the “Duplicate Selected Slides” option. Click on that link.

How To Duplicate Powerpoint Slides

How To Duplicate Powerpoint Slides

You’ll notice in the left sidebar that the duplicated slide appears directly underneath the original slide. To move this slide, simply hold down the left mouse button and scroll down at the same time until you get the slide in the correct position. Now you can make any text revisions necessary on the duplicated slide.

Example of Duplicate Powerpoint Slide

Example of Duplicate Powerpoint Slide

That’s your Powerpoint lesson in a nutshell! There are certainly more features to discover but this is the basic formula for creating slides. As always, save your work often. I tend to hit the “Save” button every time I create a new slide.

In the next installment of this series we’ll discuss how to choose a topic for your Powerpoint video. If you have questions, please leave a comment below and I’d be happy to answer them for you!

Follow this index to read the other parts of this series:

Part 1: How To Design Powerpoint Slides for Videos

Part 2: How To Choose a Topic for Your Marketing Videos

Part 3: Adding Animation to Powerpoint Slides

Part 4: Choosing Music or Voice Over for Your Powerpoint Video

Part 5: Testing Your PowerPoint Slides with a Slideshow

Part 6: How to Film PowerPoint Slides Using Jing vs. Camtasia

Part 7: Syndicating Your PowerPoint Marketing Video

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Christina is the Content Manager at Expand2Web.

Christina has written 36 articles on Expand2Web

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{ 6 comments… read them below or add one }

Eileen lonergan October 1, 2011 at 4:09 am

Great post Christina, thank you. I appreciate the visuals and the clear directions, looking forward to post #2!

Reply

Christina Lemmey October 1, 2011 at 6:17 am

Thanks Eileen! Glad you found it helpful. It’s actually pretty quick once you get used to Powerpoint. It took me much longer to write out all the steps than it takes to make the design changes.

Reply

Curtis Simpson November 30, 2011 at 12:27 pm

Hey Don. Great explanation as you always provide. I’ve recently started using Google Analytics for my site and seeing what my bounce rates are for various pages. I know now that one way to reduce bounce rate is to add video to keep people on the page longer. I will be trying this with PowerPoint and look forward to the rest of your series about how to do this.

Reply

Kathy January 3, 2012 at 9:33 am

Very nicely done! I teach PowerPoint and am always looking for articles for my students to supplement my course material. In addition, I’d like to learn more about adding video to my blog and for my online classes. Thanks! Kathy

Reply

James - Powerpoint templates January 26, 2012 at 10:27 am

Hello. I have a question: Is this compatible with openoffice? I would distribute my powerpoint slides in a free format. Thanks.
Regards,
James.

Reply

Ace March 22, 2014 at 12:08 am

Christina, you’ve written all the steps perfectly clear to me:) So now I wanna try designing my ppt slides for a video. I hope I will do everything correctly.
Cheers,
Ace

Reply

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