How Ghost Writers And A Constant Flow Of Web Content Is Important For Small Business Marketing

by on December 7, 2011 · 1 comment

Web Content Optimization

Small businesses know how important it is to have a strong online presence if their brand is to succeed; however entrepreneurs also need to be aware of the fact that a great website is not, on its own, enough to drive online performance – people need to find that website and to understand what it has to offer if they are to consider patronising a company – which is where web content comes in.

Why is Web Content so Important to Small Businesses?

If you want to understand the importance of ghostwriting and web content to your online marketing efforts then you need to think about the way in which people find things when searching the web. While a small minority of people may come online knowing the site they are looking for and actually type the website URL into the address bar, far more common is for a customer to click onto a search engine such as Google or Yahoo and enter keywords or key phrases related to the product or service they are seeking.

They then choose a company from the list of results offered to them by the search engine – trusting in the fact that those that appear close to the top of the list for their search terms will be established and reputable companies. As a small business owner it is your job to move your company to the top of these lists through Search Engine Optimization (SEO) methods – most of which are hugely reliant on the production of unique web content.

Content Based SEO Methods Explained

There are a number of ways to optimize your website for the search engines, a combination of which should be used together if you want to achieve a high page rank and coveted top spot in search results for your targeted keywords or key phrases. Web content based optimization methods to consider include:

• Optimized static content on your own website – the words you use on your own website should contain a selection of your targeted keywords appearing in an organic fashion at an optimum density for SEO (Post-Panda this is believed to be somewhere between 1 and 3%)
• Optimized blog content both on or off site – original blog pieces which add value for the reader and contain targeted keywords at the suggested densities can help bring in customers if placed on your own website, and can also help to bring in relevant backlinks if placed as “guest blogs” on associated sites. If placing as guest blog posts, remember to embed hyperlinked references to your own site in the piece, using the relevant keywords as anchor text for your links.

Sourcing Web Content for SEO purposes

If you want to use web content to promote your online business you have two choices, you can choose to write it yourself – thus committing yourself to having to learn the art of carefully wording copy to appear organic while still achieving optimum density for targeted keywords and key phrases, or you can employ the services of a ghostwriter, who will create unique content targeting your chosen keywords and phrases.

About Anna

Anna Dewinter is a writer and currently works as links manager for, leading provider of quality web content.

Article by »

Anna Dewinter is a writer and currently works as links manager for, leading provider of quality web content.

Anna has written 1 articles on Expand2Web

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{ 1 comment… read it below or add one }

Freelance Writer August 9, 2012 at 5:00 am

Really nice blog from the author. Keep it up!


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