Expand2Web 015: 7 Habits of Highly Successful Websites

by on March 23, 2013 · 4 comments

Effective WordPress Websites

We spend so much time trying to get our websites and businesses to rank in the Google and Bing search results. But what happens when someone actually clicks through and comes to your website? Can your website get the deal done? Can it meet the goals that you have for it?

That’s what I want to talk about in this podcast session.

At Expand2Web we work with thousands of businesses both directly and indirectly because we sell the SmallBiz WordPress Theme. There are a few things that I’ve seen that work really well – over and over again.

In this podcast we’re going to dig into that and share the elements that make a website successful and productive. I’ll share seven key characteristics of websites that get results, and give you some practical tips for improving your website.

In This Podcast You’ll Learn About:

7 characteristics of websites that deliver results:

  1. Simple design and navigation
  2. Make it Personal (put your picture on it!)
  3. Provide a Call to Action (CTA)
  4. Update it regularly with unique content (websites with blogs get 55% more traffic!)
  5. Syndicate your content
  6. Measure your results (it’s free!)
  7. Go mobile (your website should look best on any device)

I also share two key questions that every website owner should be asking themselves, and a tip to get real-world usability feedback on your site for free.

If you implement even one of these suggestions you will get better results from your website.

Listen to the Podcast about Successful Websites

You can listen to the podcast by clicking the play button at the top of this post. Or you can download the MP3 audio file by clicking the download link if you’re like me and you listen to interviews on your iPod/iPhone in the car.

Complete Written Transcript of the Podcast

“Right Click” here to download the PDF transcript.

Thank you for listening!

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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{ 4 comments… read them below or add one }

John Rooney March 25, 2013 at 3:15 pm

You are so right Don. The sooner you can drive people to the “Buy Now”, the better it is for the business owner.


Don Campbell March 26, 2013 at 10:06 am

Well I think it is important that the visitor knows exactly what you offer when they visit your site. And in many cases it’s not a direct jump to the buy button, but at least some course of action. It could even be “learn more”. But too many websites leave the visitor stranded with no next step.


Kelsey April 4, 2013 at 10:12 am

I think simple design and navigation really tops the list.


Warren McDonald July 26, 2013 at 12:54 am

Another great post, thanks Don. The amount and quality of info you guys post on your blog is incredible, so helpful and inspiring!


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