I just started noticing that when you view the Google Local Profile for a business, user created maps are now appearing.
If you click on this link it will take you to the user created Google Map.
This is a great reason to go and create a map in Google Maps for your business. You can add a little flair by customizing the place marker icon, adding photos and your phone number. I’m still determining if this helps your ranking in Google Local, but in general more complete profiles tend to do better.
I’d love to hear of your experiences with this – has creating a custom map in Google Maps helped you in the local search rankings?
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