Google launches its alternative to Facebook – Google+

by on June 28, 2011 · 4 comments

Google announced the launch of Google+ today, and this seems like their most well thought out answer to Facebook yet.

The Google+ Project - an answer to Facebook?

Google clearly realizes that it needs to have a stronger social component across all its offerings. Personally, I hope it does well and challenges Facebook – unlike their previous forays into Social. Facebook is too “closed” off for me and I would really like to see Google put some pressure on them.

I like how Google is approaching this with more of a “privacy” focus and the ability to share within certain circles instead of Facebook’s “share everything with everyone” approach. To quote their page: “sharing the right stuff with the right people shouldn’t be a hassle.”

Let’s watch this and see how it affects our Google searches, Google maps and location based services, and our interactions with friends, family and social circles.

See a demo

Since you can’t actually use it quite yet, take a tour of Google+ here.

Update: Google+ is now opened up for everyone! Check out my blog post on How Google+ is Different Than Facebook and Twitter

Sign up to be notified

The rollout is limited so far, they are starting slowly at first and building up momentum. Soon the small group of Google users who have access to Google+ will be able to invite friends (no I don’t have any invites yet). Sign up here to be notified by Google when it is available for wider use. Typically they roll it out to people who indicate interest before the general public.

Some great coverage

Here are a few articles that go into more depth and provide some great coverage and perspective:

Update:Google has said publicly there will be some integration between Google Places pages and Google+. See Mike Blumenthal’s post here – Google+ to Have Business Profile Pages.

What do you think? Are you content with Facebook or willing to try out Google’s new offering if they make it easy and compelling enough?

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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{ 4 comments… read them below or add one }

Milliver's Travels June 28, 2011 at 6:54 pm

I was skeptical that anyone, even Google, could compete with Facebook. I barely have time for FB myself, but I know plenty of people who are addicted.

Going in skeptical, I was surprised to take the Google+ tour and feel impressed with how they’ve worked to come up with something different and more specialized. Can’t say I’ve got time to sign up hoping to get in on the first or second wave (I’m here on a mission – to get the SmallBiz theme so I can put one of my static sites onto WordPress :)) but I’ll be interested to see where they take it.


Susan Walsh July 3, 2011 at 1:40 pm

Hi Don,

I’m a big fan of your blog, especially your informative videos on reviews, David Nihm’s report, etc.

We are a small business that look forward to Google +1 and how it will work with Google Places.


Don Campbell July 3, 2011 at 2:08 pm

Thank you Susan!
Yes, we’re keeping a close eye on how Google+ will work with Google Places as well. Already I can see that it makes it easier for people to check in from the mobile device – if they are signed up for Google+. Otherwise they can just use the Google Place tool, but I think Google+ might offer up some new behaviors for check ins. The SEO factor will be interesting to follow as well.
Thanks again for your kind words.


Leonard hevian September 24, 2013 at 3:38 pm

Looking at the internet or the “web ” as a big five star hotel,very personally my opinion is that I see Facebook as the restrooms of this hotel.


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