Whether it is your business website, or a website built for a customer, ranking well in local search results is one of the best ways to increase traffic and sales. With Google’s emphasis on localized search results, having a local SEO strategy has never been more important.
There are many concepts and strategies to improve the local SEO for a website. In our discussion, we explored a specific strategy we are calling Operation: City Stroll that combines gaining quality backlinks and content marketing for maximum impact.
What We Covered In Getting Local Results – Discussion:
In our class Getting Local Results we discussed the what is needed for a good local SEO foundation, and outlined a local SEO strategy we call Operation: City Stroll.
We specifically covered the following topics:
- Local SEO Foundation
- Do’s and Don’ts of Local Listings
- What is a Backlink?
- Importance of Backlinks
- OPERATION: City Stroll
Local SEO Foundation:
Before discussing a specific local SEO strategy, we wanted to cover the foundation of good SEO. We came up with a short checklist for ensuring that you have the SEO basics covered.
- Must have a business website
- Links from other local sources
- Social media presence
- Online reviews
- Consistent NAP (name, address, phone) information online
- Directory listings claimed for your industry
Operation: City Stroll
Gaining backlinks from local sources with good SEO authority can be difficult. We wanted to share a process that can combines two effective SEO concepts: content marketing and backlinks. This process can be done for any city or local area, and best of all it’s fun!
Operation: City Stroll involves identifying fun topics about your city and writing articles about them. This could be historical information, unique art around your city, special events or anything else people in your area might find interesting.
Then by identifying the authoritative local websites that might be willing to post your article, you can write each article with the target audience in mind.
Here are the steps involved in Operation: City Stroll
- Start with local research to identify interesting topics you would enjoy writing about
- Brainstorm your topics
- Further explore favorite topics
- Identify local sites as potential publication sites
- In depth research on each topic
- Begin writing your articles
- Time for your field work
- Revise articles – pull it all together!
- Publish and share your posts
By the end of Operation: City Stroll you will have created 4 or 5 articles on interesting local topics with images, video or an interview gathered during your field work.
The articles can then be offered to pertinent local websites in exchange for a backlink to your website. Some of the articles can be posted on your own website as well for increased content marketing value.
Sometimes all it takes is one quality backlink from a local source to make all the difference in how you rank locally.
Getting your website or your client’s website to rank locally is difficult. However, there are local SEO strategies such as Operation: City Stroll that can be used to increase local rankings while having fun and providing your community with interesting content. Additionally, the only cost for an SEO effort like this is your time.
Do you have another local SEO strategy that works for you? Leave us a comment and let us know.
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