Facebook Advertising Interview with Dennis Yu of BlitzMetrics

by on September 17, 2010 · 2 comments

dennis-yu-photoAre you advertising on Facebook? If not, you might be missing out on a huge opportunity.

In this interview with Dennis Yu, CTO of BlitzMetrics, you will learn some killer tips for advertising your business on Facebook.

Dennis is one of the leading experts on Facebook advertising and manages campaigns for large chains and small businesses alike. Some of the things he’s learned blew me away – you’d be surprised about what is going on with Facebook now.

In the Interview

Dennis shares a simple and effective 3-layer approach to advertising on Facebook that doesn’t require technical skills. And believe me, it is based on proven techniques and is terribly effective.

Here are a few sound-bites from this interview:

  • Facebook is the “word of mouth” multiplier
  • People make decisions based on the trust of their friends. Facebook has created a social layer that makes those relationships visible. Their advertising layer is based on top of this…
  • Advertising on Facebook can be easier than Google PPC – target based on demographic rather than keyword phrases
  • But advertising on Facebook and Google PPC is very different for a number of reasons (which we discuss in the interview)
  • How Friend of Fan targeting works
  • How to engage your Facebook Fan Page followers by asking questions
  • How Facebook ranks pages and updates (post quality score)
  • An easy way to get started on Facebook advertising (low cost and no technical skills required)
  • How to lay a foundation for your Facebook Page and Advertising

I think you’ll really enjoy this interview!

Listen to the podcast interview with Dennis

You can listen to the interview by clicking the play button at the bottom of this post. Or you can download the MP3 audio file by clicking the download link below if you’re like me and you listen to interviews on your iPod/iPhone in the car.

Complete Transcript of the Interview

“Right Click” here to download the PDF transcript.

Are you advertising on Facebook? If so, is it working for you? If not, why not? I’d love to hear your thoughts in the comments below.

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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{ 2 comments… read them below or add one }

Dennis Yu September 18, 2010 at 11:29 am

Don,

Thanks for having me as a guest! There is a huge opportunity for local businesses on Facebook– we just need to have tools that make it simple enough for them to build pages and create ads. Right now, it seems that only professionals Facebook marketers are able to make it work– and there are quite a limited number of these folks.

Dennis

Reply

Thos003 October 11, 2010 at 8:51 am

I agree. Having a 3rd party tool to create and edit facebook pages would be nice. Facebook itself seems very limited in what they will let you do by yourself. I look forward to seeing what Dennis will push out for this!

Reply

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