Customer Driven #8 – Do You Know Who Your Best Customers Are?

by on July 24, 2014 · 2 comments

300-2Some of your customers are so happy with your business they are telling their family, friends and co-workers about you. But do you know who they are?

This podcast explores how to identify those customers and help them spread the good word about your company, product or service. You’ve made an impression on them, but what have you done for them lately?

They say it’s important to know who your friends are. But many businesses don’t take the time to find out which customers are talking them up online and to their family, friends and acquaintances. And those companies lose out when they neglect these loyal customers. Some of your most powerful marketing is in the hands of these people. Are you doing anything to recognize this great service they are performing for you?

Promoting your Promoters

Don Campbell discusses the value of treating your promoters well. As the founder of Expand2Web and GetFiveStars, Don has done extensive research and has guided his clients in creating outstanding buying experiences for their customers. He knows that taking care of the customers you already have is an essential part of building your business.

When you listened to the previous podcasts, you heard Don explain that people are hard-wired to make referrals. People want to share the good things they find. It makes them feel good to help other and be “in-the-know”. Here Don talks about the customers who do the most for you. He shows you how to identify them, and how to encourage them to share even more about your products and services.

In this Podcast

In this podcast Don offers some practical information about nurturing your promoters. Topics include:

  • What a promoter is and why they are so valuable. How a promoter helps your business.
  • How you can find out who your promoters are and why it’s important to know.
  • How to take care of your promoters as well as their friends, families and acquaintances.
  • How to cut down buyers’ remorse by asking for and responding to feedback quickly.
  • How to determine the lifetime value of a customer and quantifying this is such a powerful tool.

Join Don as he sits down with host, Kimberly Henrie, for this episode of The Customer Driven Podcast. They explore the different ways promoters affect your business using practical real world examples of how online and word-of-mouth referrals work in today’s world.

So grab that drink, push the play button, and enjoy the lively chat as Don and Kimberly look at the value of your top promoters to your business. It’s all about building great relationships with your customers.

Article by »

Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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See my disclosure about advertising and affiliate links

{ 2 comments… read them below or add one }

Mike Murphy August 6, 2014 at 9:27 am

Outstanding Podcast. It got me up to speed with the importance of identifying and taking care of my business promoters. And probably more important, how I can help get my clients up to speed.

Thank you for the wonderful share Don!


Soumya Roy August 30, 2014 at 12:24 am

Wonderful podcast shared and thanks for this nice and valuable information, Expand to Web team. For any business online review is a part of online reputation management and should be taken care of with much urgency and support. Happy customers can be our business promoters and referrers. Points noted and shared with my groups and peers.

Soumya Roy


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