Create A Video for Your Business The Easy Way – Use PowerPoint!

by on August 17, 2012 · 5 comments

Video Tips for Small Businesses

Creating video is a good way to earn additional search rankings for your keywords. But many small business owners are on a budget, and creating a video seems like an expensive (or scary!) proposition.

Here’s a cost-effective way to create videos for your small business that help you rank for the terms you need to rank for.

  1. Create a PowerPoint presentation about a topic you care about ranking for. Make the presentation educational, so that the viewer will learn something.
  2. Save your presentation as a video. Here’s how you do that in PowerPoint.
  3. Upload your video to Youtube.
  4. Embed your video in a blog post on your website or blog.

An Example Video

Notice how the slides in this video nicely walk you through the topic, so that the viewer will learn something valuable.

We also made a nice blog post to embed the video in.

Search Ranking Benefits of Video

SCORE Clinic - Active Release Technique (ART) in San Jose

Google’s Universal Search Results mix in video, images and other media types with the search results.

Because of this video they have 3 rankings on the first page for the keyword term “Active Release Technique San Jose“. Sure that’s a “long tail” keyword phrase, but believe me people with intent are typing this in. Plus you can do it for all of your important keyword phrases.

How To Create a Video for Your Business Using PowerPoint

Christina (my editor) put together a detailed series on how to do this. In these articles she shows you how she created the video above, step-by-step.

  1. How To Design Powerpoint Slides for Videos
  2. How To Choose a Topic for Your Marketing Videos
  3. Adding Animation to Powerpoint Slides
  4. Choosing Music or Voice Over for Your Powerpoint video
  5. Testing Your PowerPoint Slides with a Slideshow
  6. How to Film PowerPoint Slides Using Jing vs. Camtasia
  7. Syndicating Your PowerPoint Marketing Video

What do you think – are you going to create a video like this for your business, or your client’s business? I’d love to hear from you in the comments below.

Article by »

Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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{ 5 comments… read them below or add one }

Roof Cleaning Directory September 10, 2012 at 9:56 am

For someone like our directory members, a long tail keyword can pay off big time. If just 3 people a year searched for something like “roof cleaning videos Houston”, it could lead to over $1k in revenue. This is another great article Don. After reading just a couple of your articles, you have earned a link on our site.

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martin ward September 19, 2012 at 6:19 am

Excellent – never knew you could do this with PowerPoint…. I’m going to go have a play!

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Melodine September 21, 2012 at 3:19 am

What an informative post for everyone interested in making videos. To this day I have been wondering how to make videos with PowerPoint, and now I cannot wait to try it out for myself.

Thank you Don for producing such a wonderful and useful post! After reading it I was left super motivated and wearing a big smile.

Videoa are such an important part of marketing.

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Tom Richards October 24, 2012 at 8:07 am

Hi Don,

Thanks very much for providing this post. I read all of Christina’s post and the details and presentation of material is excellent!

Based on your above post and Christina’s I have created a couple of video’s for my car insurance web site. In going thru the entire process I wanted to add a couple of tips your readers may benefit from.

1) If possible, start off using Powerpoint 2010. I started using the 2007 version and ran into some challenges. The first was 2007 only accepts a WAV format for music, so you need to convert a MP3 music file to WAV. I used Audacity to convert the MP3 to a WAV format, so you can still use 2007 to incorporate music. 2010 has much more functional than 2007, the big one being the ease of being able to create a video and upload to Youtube. There are also nice additional animation features and a greater selection of design templates with 2010. If possible, it will pay to use Powerpoint 2010.

2) Snag it. For enhancing video presentations I used snag it, which I feel added a significant amount of value to my presentation. Snag it allows you capture images and also add comments to existing images. For video format, this helps add a lot more variety and makes the video more appealing in my opinion.

3) Excel. I have used Excel almost everyday over the past 20 years in my corporate finance experience. Excel is extremely powerful in creating graphs and painting a picture with numbers. It is also a clean way to do charts and compare information being presented. It is very easy to create an image by copying excel work and adding an image to a video.

4) Images – There are many places to purchase images which is a great way to add value to a video.

I’d be happy to provide more information or to do a formal guest post where I review my experiences.

https://www.youtube.com/watch?v=4VDbGXQShC4&feature=plcp

The above link is the first video I created with your articles as well as some additional features I added in.

Best,
Tom

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Heisenberg November 19, 2013 at 9:55 pm

Creating power points is the best way to for advertising or promoting your business. The video created through presentation will be able to attract number of peoples if you make it attractive. Here the role of animation companies jump in. They with their creative and unique ideas create exemplary videos.

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