Choosing Music or Voice Over For Your Powerpoint Video

by on November 19, 2011 · 0 comments

Choosing Music for Videos

This is Part 4 of a series about how to create marketing videos for your business using Powerpoint slides. Here are the first three installments:

Part 1, How To Design Powerpoint Slides for Videos
Part 2, How To Choose a Topic for Your Marketing Videos.
Part 3, Adding Animation to Powerpoint Slides

When was the last time you watched a television show without the sound turned on? Gets pretty boring, doesn’t it?

The same holds true for online videos. If you want to hold your viewers’ attention, grab them by using as many senses as possible. Complementing your visuals with suitable audio – either music and/or voice over – will help keep their attention on the screen.

Which Is Better – Music or Voice Over?

This answer really depends on the subject of your video. If you’re teaching a tutorial or demonstrating something technical, then a voice over is the best choice. Not only will your viewers see the process in action but they can also hear the exact instructions in case any of the steps are complicated.

If you’re a service provider and you’re simply highlighting your services, then only choosing background music is fine. So long as your photos or images are clear, the music will simply compliment your images.

Of course, there’s nothing wrong with using both music AND voice overs together so long as the music doesn’t overpower the voice over. If you’re trying to give a technical explanation in your video and your music is too loud, your viewers won’t hear or understand your instructions, leaving them frustrated and going elsewhere for an answer to their question.

In this case, try having music alone with the opening slide or two and then fade it out completely when you begin speaking. You can do this type of editing with programs such as Audacity; Camtasia allows some audio editing, too.

Where Can I Find Music For My Videos?

When searching for music, do NOT raid your iPod looking for your favorite rock song. When you downloaded these songs, you paid for the right to download, for personal use, NOT to use the song in other commercial projects. Corporate brands, movie producers, and television studios spend lots of money obtaining the rights to popular songs for their commercials, movies or shows and you certainly run the risk of being caught and facing significant fines if you don’t follow the same protocol.

Instead, do a search for “royalty-free music”. These sites allow you to search for music for your videos, pay a one-time fee, and use the music for life. Don’t be fooled by the “free” part; no music is completely “free” (unless you know an artist who has given you these specific rights).

Every royalty-free music site has different terms and conditions, so do read them carefully. Each site also has a different variety of music along with a different price range. It’s a little time consuming to search for music, especially if you’re not entirely clear about what type you want, but you can definitely find music to fit your video and your budget easily.

Where Can I Find Voice Over Talent?

You can be your own voice over talent depending on the type of video you’re producing. If you are introducing yourself to your audience, definitely use your own voice to show that you’re a real person. But if you’re doing a product review or a tour of a membership site, these are projects that can be outsourced to a voice over talent.

Do keep in mind that pricing for professional voice over talent can be significant, depending on the length of the video and the experience of the talent. Voices.com is one particular website whose members are all voice over actors and the minimum price to list a job is $100, which is very reasonable for most small businesses. If you’re just starting off with hiring talent, a site like this is the safest route to take, until you find talent that you like and trust.

In the next installment, we’ll talk about how to record your videos and how to add your music or voice over using Jing or Camtasia.

Follow this index to read the other parts of this series:

Part 1: How To Design Powerpoint Slides for Videos

Part 2: How To Choose a Topic for Your Marketing Videos

Part 3: Adding Animation to Powerpoint Slides

Part 4: Choosing Music or Voice Over for Your Powerpoint Video

Part 5: Testing Your PowerPoint Slides with a Slideshow

Part 6: How to Film PowerPoint Slides Using Jing vs. Camtasia

Part 7: Syndicating Your PowerPoint Marketing Video

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Christina is the Content Manager at Expand2Web.

Christina has written 36 articles on Expand2Web

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