Social Media

How To Set Up Facebook’s New WordPress Plugin (Video Tutorial)

June 15, 2012

Facebook just released a WordPress plugin this week that makes it super easy to integrate your WordPress blog with Facebook Pages and Timelines. It’s called the Facebook for WordPress and is available in the WordPress plugins directory. Watch the Video I made a video that shows how to set up and configure the plugin, and […]

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Why You’re Doing B2B Social Media All Wrong

June 4, 2012

Social media is finally becoming a norm for businesses. Unfortunately, that doesn’t mean you’re doing it right. While social media may come naturally to the consumer, it isn’t quite as simple for businesses, especially B2B businesses. Reaching other companies becomes more difficult than simply engaging with your average consumer. That doesn’t mean, however, that B2B […]

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How To Measure Social Media Marketing Performance

May 7, 2012

Social media marketing may never be crystal clear, but it should never be a budgetary black hole, either. This post outlines a process to help you evaluate the return on your social marketing investment. 1. Costs Calculations A. Establish a Value for Your Time Time (labor) is by far the biggest component of a social […]

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Where Business Leaders Get Solid Business Advice

April 2, 2012

Wondering as to how your peers get their business advice and keep their individual knives sharp? I posted an unscientific poll on LinkedIn posing that inquiry. The results certainly painted the portrait of the self-educated professional, getting business guidance from articles, websites, webinars and other self-motivated methods. LinkedIn Poll Results The inquiry was: How are […]

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How to Defend Your Reputation From Sites Like Pissed Consumer

March 12, 2012

Have you ever Googled the name of a business before buying something from them? You can be sure that your potential customers Google you too. So, if you have something negative about your business on the first page of Google’s search results for your business name, you can be sure that some of your prospects […]

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How Does The New Facebook Timeline for Pages Work with SmallBiz Theme? (Video)

March 10, 2012

Unless you’ve been living under a rock or vacationing in Tahiti, you’ve heard about Facebook’s impending IPO and the new Timeline features they are rolling out for Facebook Pages. Well, if you have a Facebook Page for your business they are changing some things up on you. Facebook Timeline – Changes You Should Know Here’s […]

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Crowdsourcing – 5 Ways Small Businesses Can Use A Crowd

February 24, 2012

Through the Internet, we all know it is possible to reach a large crowd. Many of these people have something to offer, for example, answers to questions that could help other individuals or businesses. With reaching out to the right people, you get problems solved. Presenting your problem to a crowd of people, to find […]

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Social Media is a Crucial Component of All Business Models

February 22, 2012

Social media essentially converts online information into an interactive experience. In the simplest terms, this means allowing viewers to share content with friends and followers through websites like Facebook, Twitter and any number of other online communities. For a short time, social media was to some businesses an eager upstart that could be safely ignored, […]

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Do You Have Facebook Fever or a Facebook Marketing Strategy?

February 17, 2012

The buzz surrounding social media has always had a certain level of hype that has surprised me. These tools are in fact valuable when used with a purpose to grow your business, but lately I’ve noticed a disconnect between the time and effort spent on social media, and the actual benefit. I see clients diving […]

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Don’t Miss Out: Three Must Know Tips for Facebook Marketing

February 15, 2012

With over 350 million active users, the power of Facebook for marketing is obvious. But how can you leverage this great social media giant to connect with your customers and drive business to your company? This article will discuss the three tips you must know when marketing on Facebook. Drive fans to your page The […]

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