Small Business Marketing

This is a collection of articles on Expand2Web related to small business marketing, including small business websites running WordPress.

15 Common Pitfalls To Avoid As An Internet Freelancer (2 of 3)

June 27, 2016

Isn’t it great to be an Internet freelancer? Working for myself, in an industry that I love, is something I consider priceless. One of my favorite parts of the job is the Expand2Web Experts group. By sharing lessons we have learned on the road, Thomas and I are able to help our members better succeed. […]

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15 Common Pitfalls To Avoid As An Internet Freelancer (1 of 3)

June 14, 2016

Freelancing is wonderful and can provide you with freedom, flexibility and, with some work, control over your financial destiny. In the beginning it can also keep you hovering somewhere between extremely challenged and frustrated.   Have no fear as this is something we all experience from time to time, regardless of skill-level.  It was with […]

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Has Web Design Become a Commodity? Do You Need to Pay A Web Designer to Build A Website For You?

November 5, 2014

Over in the SmallBiz Experts Group on Facebook (which is a community of small business owners and web designers who have registered for membership on the Expand2Web site) there was quite a lively discussion which began by member Diane Ratliff, Your Friend on the Web, asking the group for opinions on the many ads running […]

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New Format for Expand2Web Training Classes

June 12, 2014

We’re changing up our class formats for the Expand2Web Experts Group, which I’m pretty excited about. Starting today, we’re doing two classes per week – one on Thursday evenings for 30 minutes, which will be a class like we do now where we cover a topic like building your business, creating websites, SEO, reputation management, […]

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Take Customer Relationships to the Next Level with Custom CRM Software

April 21, 2014

In the business world, your customers are your bread and butter. Your customer base pays your salary, buys your equipment and keeps the wheels of your business turning. Because of this, customer relationship building should be a huge focus for every company, no matter what industry or niche you operate in. Improving your customer relationships […]

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How to Craft an Informative Survey

January 26, 2014

Businesses commission surveys predominantly for two reasons – to build better client relations and to generate marketing results that can be used to develop, improve, or clarify issues about your product offering. And there is little debate that a survey is the best way to fulfill these tasks; it is imperative that the survey is […]

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5 Simple Ways to Improve Your Marketing Strategy

January 18, 2014

These days, it is more important than ever to differentiate between marketing and advertising. You can’t simply run a few ads for your business and hope people will see them. You have to engage your customers in an ongoing process of building your reputation and brand identity. It’s just not enough anymore to depend solely […]

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How To Improve Conversion Rates For Contact Forms & Opt-in Forms

January 16, 2014

Contact forms and opt-in forms are important tools for any business with an online presence. Basically you want to make it as easy as possible for potential customers to reach you, ask a question, or sign up for your newsletter. But when was the last time you analyzed your contact form or opt-in form conversion […]

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4 Old-School Marketing Approaches that Still Work

January 11, 2014

Even though the headlines and media continually remind everyone that we are living in a modern age of rapid information dissemination through advanced technology, some old-school marketing techniques still work. Below are several traditional marketing methods that remain useful today. Cold Calling Door-to-door salespeople once roamed the streets, peddling everything from shoes to brushes to […]

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How to Get the Most Out of Your Product Listing Ads Campaign

January 9, 2014

Google Shopping and the corresponding Product Listing Ads (PLAs) on Google’s result page are generating amazing results. More specifically: Google Shopping gets most merchants better conversion rates and a lower CPA than other comparison shopping sites. If you have a webshop and still doing text ads only, you should try this channel out as well. […]

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