Small Business Marketing

This is a collection of articles on Expand2Web related to small business marketing, including small business websites running WordPress.

Email Marketing 2016 – Workshop Recap

September 19, 2016

There are many paths to take when choosing where to spend your hard earned marketing budget. Email marketing has been a top choice for many years, and the power of email marketing has not diminished. Having an email list full of active, engaged subscribers is a proven way to increase sales and revenue. The Expand2Web […]

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Don’t Ignore Inactive Subscribers on Your Email List

September 13, 2016

Every email marketer is looking for engaged subscribers for their email marketing list. Engaged customers are far more likely to open your emails, read your content, visit your links and hopefully purchase a product or service from you. For the purposes of this post, we consider an engaged or active customer is someone who has […]

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Blogging Tips For Folks Who Hate to Blog – Recap

September 13, 2016

In our previous post Blogging is Hard – Do I Really Need To Do It? we covered why blogging is one of the most important things you can do for the success of your business and website. Blogging can be a daunting task for beginners and experienced freelancers alike, but don’t let that stop you. […]

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Email Marketing Predictions 2016 – Chad White

September 6, 2016

Email marketing has been around almost as long as email, and has remained a top choice for marketers ever since. In our previous class Blogging Tips for Folks Who Hate To Blog we learned that content marketing is the future of advertising. Email marketing synergizes perfectly with content marketing, allowing you to leverage the quality […]

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Blogging Tips For Folks Who Hate To Blog (part 2)

September 1, 2016

Today we continue to explore the exciting and important world of blogging. This post follows what we started in Blogging Tips For Folks Who Hate To Blog (part 1). After establishing your content marketing master plan and immersing yourself in inspirational content, as we learned in part 1, you are ready to begin to evolve […]

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15 Common Pitfalls To Avoid As An Internet Freelancer (2 of 3)

June 27, 2016

Isn’t it great to be an Internet freelancer? Working for myself, in an industry that I love, is something I consider priceless. One of my favorite parts of the job is the Expand2Web Experts group. By sharing lessons we have learned on the road, Thomas and I are able to help our members better succeed. […]

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15 Common Pitfalls To Avoid As An Internet Freelancer (1 of 3)

June 14, 2016

Freelancing is wonderful and can provide you with freedom, flexibility and, with some work, control over your financial destiny. In the beginning it can also keep you hovering somewhere between extremely challenged and frustrated.   Have no fear as this is something we all experience from time to time, regardless of skill-level.  It was with […]

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Has Web Design Become a Commodity? Do You Need to Pay A Web Designer to Build A Website For You?

November 5, 2014

Over in the SmallBiz Experts Group on Facebook (which is a community of small business owners and web designers who have registered for membership on the Expand2Web site) there was quite a lively discussion which began by member Diane Ratliff, Your Friend on the Web, asking the group for opinions on the many ads running […]

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New Format for Expand2Web Training Classes

June 12, 2014

We’re changing up our class formats for the Expand2Web Experts Group, which I’m pretty excited about. Starting today, we’re doing two classes per week – one on Thursday evenings for 30 minutes, which will be a class like we do now where we cover a topic like building your business, creating websites, SEO, reputation management, […]

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Take Customer Relationships to the Next Level with Custom CRM Software

April 21, 2014

In the business world, your customers are your bread and butter. Your customer base pays your salary, buys your equipment and keeps the wheels of your business turning. Because of this, customer relationship building should be a huge focus for every company, no matter what industry or niche you operate in. Improving your customer relationships […]

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