Summer 2016

Is Your Typography Speaking the Truth? (part 2)

August 10, 2016

Are your typographic design choices conveying the proper message? Today we are going to take another look at the importance of tone in your typography design choices. As we covered previously, in regards to your project’s typography, tone is the feeling or emotion that your type evokes visually. It is important to keep in mind […]

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Evoking Emotion Through Your Typography

August 8, 2016

We use emotive language everyday to breathe human experience into the words and phrases we use to evoke an emotional response in another. Emotive website design is meant to evoke an emotional response in an individual’s experience when visiting a website. Typography plays a CRUCIAL role in emotive site design. When people are emotionally involved […]

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Is Your Typography Speaking the Truth?

August 7, 2016

Are your typographic design choices conveying the proper message? Taking the time to consider the tone of your typography is a vital design step that is easily overlooked. Tone is one of the three base concepts of typography. We will be discussing all three (tone, legibility, and readability) in our discussion Typography 101, this Thursday, […]

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What is the Difference Between Tracking and Kerning?

August 4, 2016

As we’ve been researching Typography for the Expand2Web Experts group discussion “Typography 101” we found one area that we all had confused – the difference between tracking and kerning. During the Power-User Tip portion of the class we will dive deep into the concepts of leading, tracking and kerning.  These are three foundation adjustments designers […]

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E2W Sneak Peek: Freelance Survival With Neil Gaiman (7/28)

July 24, 2016

Join us next Thursday, July 28th, as we share some invaluable tips on surviving as a freelancer from award winning author Neil Gaiman. Gaiman proves an excellent source of advice as he shares aspects of his own journey to becoming one of the most successful contemporary freelance artists. We based the upcoming discussion on a keynote […]

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Expand2Web Summer Class Schedule

July 2, 2016

I’m very excited to announce a new training series for the Expand2Web Experts group. We’ve been doing informal classes for quite a while now, and it’s time to return to a more structured class schedule, and fresh new course topics. Thomas and I have always defined our success by how successful our members are in […]

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