Experts Group Quick Tip

Creating Audience Personas For Your Business Blog

August 30, 2016

In one of our recent posts, Blogging Tips For Folks Who Hate To Blog (part 1), we discovered the importance of creating audience personas during the initial stages of creating your master plan for business blogging. Getting traffic to your blog is great, but it will only elevate your business if the visitor finds information […]

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Stephen King, Stranger Things, and Typography

August 22, 2016

Without question, the show people are discussing this summer is Netflix’s Stranger Things. An entertaining fresh mix of sci-fi and fantasy set in middle America stocked full with all the eighties pop culture references you can handle. They even throw in Winnona Ryder to complete the old school feel. What is strangest of all is […]

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Font Stacking With CSS

August 18, 2016

When setting fonts on a website it is important to remember not all users share the same pool of typefaces. If a user does not have the primary specified font the type will be displayed in a “fall back” typeface. CSS font stacking comes to the rescue by allowing you to set a hierarchy of […]

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Should I Use Google Fonts or Adobe Typekit?

August 15, 2016

Proper consideration is crucial when choosing the correct font for your website design projects. As we learned last week, in our discussion Typography 101, the tone, legibility, and readability must all be taken into consideration. With the ocean of fonts available online today, finding the right font for the job can become an overwhelming job […]

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Is Your Typography Speaking the Truth? (part 2)

August 10, 2016

Are your typographic design choices conveying the proper message? Today we are going to take another look at the importance of tone in your typography design choices. As we covered previously, in regards to your project’s typography, tone is the feeling or emotion that your type evokes visually. It is important to keep in mind […]

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Evoking Emotion Through Your Typography

August 8, 2016

We use emotive language everyday to breathe human experience into the words and phrases we use to evoke an emotional response in another. Emotive website design is meant to evoke an emotional response in an individual’s experience when visiting a website. Typography plays a CRUCIAL role in emotive site design. When people are emotionally involved […]

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Is Your Typography Speaking the Truth?

August 7, 2016

Are your typographic design choices conveying the proper message? Taking the time to consider the tone of your typography is a vital design step that is easily overlooked. Tone is one of the three base concepts of typography. We will be discussing all three (tone, legibility, and readability) in our discussion Typography 101, this Thursday, […]

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