Podcast Series

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Expand2Web 016: Why Content Is King!

April 16, 2013

Websites with Blogs get 55% more traffic than other websites. Why? Because websites with blogs get updated more frequently with unique content. In this session of the Expand2Web Podcast, I talk with copywriter and digital marketer Jennifer Nice, President of Write-Nice. Jennifer shares her story on how she started out as a writer in 3rd […]

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Expand2Web 015: 7 Habits of Highly Successful Websites

March 23, 2013

We spend so much time trying to get our websites and businesses to rank in the Google and Bing search results. But what happens when someone actually clicks through and comes to your website? Can your website get the deal done? Can it meet the goals that you have for it? That’s what I want […]

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Expand2Web 014: WordPress Plugins – a Blessing or a Curse?

February 20, 2013

I get a ton of questions about WordPress Plugins, and with good reason. Plugins allow WordPress users to add exciting new functionality to their blogs and websites. Plugins are also recognized as the primary “weakness” of the WordPress ecosystem, to the point that some experts argue that you should not use them at all. Personally, […]

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Expand2Web 013: Getting Started With Affiliate Marketing

February 5, 2013

In this session of the Expand2Web Podcast, I’m joined by special guest James Martell. James Martell has been a full-time affiliate marketer since 1999 and has been successfully teaching other to do the same since 2001. He is a sought after speaker at industry events and the host of the first and longest running podcast […]

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Expand2Web 012 : Facebook Graph Search

January 30, 2013

In this session of the Expand2Web Podcast, I’m joined by special guest Stephanie Lichtenstein (a.k.a. MicroSteph) President and Founder of Micro Media Marketing. Stephanie is an expert on all things Facebook, and I wanted to get her perspective on the recently announced Facebook Graph Search and what it could mean for business owners (or anyone […]

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Expand2Web 011 : Teaching Your Business To Market Itself

January 27, 2013

In this session of the Expand2Web Podcast, I’m really excited to share something that has impacted my business profoundly. What if – instead of relying on expensive paid ad campaigns and direct sales, your business thrived based on referrals from happy customers? That’s the promise of a book I read recently – The Referral Engine […]

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This Business Owner Started His Website BEFORE Starting His Business

November 17, 2012

Andrew Bamford, owner of KiteBoarding Cairns took an unconventional approach. In a world where 50% of businesses don’t have a website or online presence, he built his website first – before he even started his business! And he gets 95% of his booking from his website now as a result. Join me in this edition […]

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Backlinks – The Hardest Part of SEO: Interview with James Martell

July 5, 2012

Backlinks. They are the hardest part of your search engine optimization plan. That’s what leads many people to take shortcuts and eventually get hammered when Google updates their algorithm like they did with the recent Penguin updates. On this week’s podcast, my guest is someone who knows a LOT about backlinks, and how to build […]

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Made to Stick – Video Book Review

September 10, 2011
Made to Stick book review

This book turned on many light bulbs for me. You could probably see a whole Christmas tree of lights over my head as I was reading it. Made to Stick – Why Some Ideas Survive and Others Die is probably my favorite business book right now. The authors, Chip Heath and Dan Heath are brothers […]

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The Innovation Secrets of Steve Jobs – Video Book Review

August 25, 2011
The Innovation Secrets of Steve Jobs Book Review

I love to read. One book that has had a big impact on my life and my business is The Innovation Secrets of Steve Jobs by Carmine Gallo Carmine Gallo is a communications coach who has been studying Apple and Steve Jobs for years. In this book, he did a particularly good job of studying […]

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