Podcast Series

Expand2Web PodcastWelcome to the Expand2Web Podcast!

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Customer Driven #8 – Do You Know Who Your Best Customers Are?

July 24, 2014

Some of your customers are so happy with your business they are telling their family, friends and co-workers about you. But do you know who they are? This podcast explores how to identify those customers and help them spread the good word about your company, product or service. You’ve made an impression on them, but […]

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Customer Driven #7 – What is the Difference Between Getting Reviews and Earning Reviews?

July 8, 2014

By listening to this series, you know now how important online reviews are to your customer strategy. Now let’s talk about how to “earn” reviews. In this podcast, we will talk about the difference between getting reviews and earning them…

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Customer Driven – Episode #6 – How to Get More Online Reviews (How to Ask for Them)

June 24, 2014

If you listened to the previous shows in this series, you know why getting online reviews is important for any small business. Asking your customers to take a moment and leave you a review will not only help your marketing efforts, it will also help you keep the quality of your customer service high…

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Customer Driven – Episode #5 – Word-of-Mouth Referrals – The Lifetime Value of a New Customer

June 17, 2014

You understand the value of your best customers. But do you have a system in place to ask them for referrals? Harnessing the ability of your customers to tell others about your business is essential to growth. There is almost nothing as sweet as a good review or referral from a…

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Customer Driven – Episode #4 – Can Online Reviews Help Your Search Rankings?

June 13, 2014

Online Reviews and testimonials can help get the word out about your business, but can they help with rankings in Google and Bing? If you listened to the previous podcasts, you know the importance of your online presence, and you understand how reviews can help your marketing efforts. Let’s take a look at how…

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Customer Driven – Episode #3 – What to do About Negative Online Reviews

May 27, 2014

Are you getting online reviews? If you own a business, there’s a high likelihood that you are. Getting online reviews can be a sensitive subject. It’s uncomfortable to think that someone might be saying something negative about the business you’ve worked so hard to build. But what if even a bad review had something good to offer? Would you…

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Customer Driven – Episode #2 – Online Reviews – Why They’re Critically Important for Your Business

May 23, 2014

Does getting online reviews make you nervous? They can be scary. Your customers are out there saying whatever they please, and there’s nothing you can do about it. Or is there? Would you like to learn how to harness the power of online reviews to help your business grow? What if instead of being afraid of getting online reviews, you…

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Customer Driven – Episode #1: Why the Experience You Deliver To Your Customers Is So Important For Getting Online Reviews and Word of Mouth Referrals

May 13, 2014

Even though you have a great product or service, are your customers’ referrals a little more elusive than you’d like? You’re sure your customer service is top-notch and yet your current customers don’t seem to be talking much about…

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How Online Reviews Can Help Your Business

June 7, 2013

James Martell just interviewed me on his podcast to talk about how online reviews can help small businesses. We talked about the topic in depth – including: How online reviews help you rank better and get more customers How to ask your customers for reviews What to do if you get a bad review Three […]

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Expand2Web 017: Common Business Website Mistakes

April 29, 2013

In this session of the Expand2Web Podcast, I talk with website usability expert Aaron Weiche from Spyder Trap. Aaron is Vice President of Spyder Trap, and is also a faculty member at Local University. I met Aaron while presenting at Local University in New York, and wanted to have him on the podcast to share […]

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