Experts Group Sneak Peek

Don’t Ignore Inactive Subscribers on Your Email List

September 13, 2016

Every email marketer is looking for engaged subscribers for their email marketing list. Engaged customers are far more likely to open your emails, read your content, visit your links and hopefully purchase a product or service from you. For the purposes of this post, we consider an engaged or active customer is someone who has […]

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Email Marketing Predictions 2016 – Chad White

September 6, 2016

Email marketing has been around almost as long as email, and has remained a top choice for marketers ever since. In our previous class Blogging Tips for Folks Who Hate To Blog we learned that content marketing is the future of advertising. Email marketing synergizes perfectly with content marketing, allowing you to leverage the quality […]

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Blogging Tips For Folks Who Hate To Blog (part 2)

September 1, 2016

Today we continue to explore the exciting and important world of blogging. This post follows what we started in Blogging Tips For Folks Who Hate To Blog (part 1). After establishing your content marketing master plan and immersing yourself in inspirational content, as we learned in part 1, you are ready to begin to evolve […]

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Blogging is Hard – Do I Really Need To Do It?

August 29, 2016

Write a blog post? Good Grief! Taking the time to write a blog post can definitely be a drag. Between time constraints, multi-tasking projects, and the ever present specter of writers-block, always ready to join the party, it is easy to understand why taking the time to blog is hard. It is enough to make […]

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What is the Difference Between Tracking and Kerning?

August 4, 2016

As we’ve been researching Typography for the Expand2Web Experts group discussion “Typography 101” we found one area that we all had confused – the difference between tracking and kerning. During the Power-User Tip portion of the class we will dive deep into the concepts of leading, tracking and kerning.  These are three foundation adjustments designers […]

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E2W Sneak Peek: Freelance Survival With Neil Gaiman (7/28)

July 24, 2016

Join us next Thursday, July 28th, as we share some invaluable tips on surviving as a freelancer from award winning author Neil Gaiman. Gaiman proves an excellent source of advice as he shares aspects of his own journey to becoming one of the most successful contemporary freelance artists. We based the upcoming discussion on a keynote […]

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