Local Search Marketing and Local SEO

Local Search Engine Optimization (SEO) and Search Marketing Related Blog Posts on Expand2Web

City Stroll: Outlining and Deciding Where to Share – Phase II

October 27, 2016

The Journey Thus Far In this post we continue to explore Mike and Josh’s “city stroll” in Ann Arbor, Michgian. These concepts build upon the techniques we discussed in last week’s class “Getting Local Results – Operation City: Stroll“. This is the second post in our “Getting Local Results” worshop series and will build upon […]

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City Stroll: Initial Local Research – Phase I

October 24, 2016

Josh and Mike recently set out on a “city stroll” using the tools and techniques we discussed in last week’s class “Getting Local Results – Operation: City Stroll” in their home town – Ann Arbor, Michigan. The big idea is to use deep local research to find interesting, historical, even mysterious things about your local […]

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Getting Local Results – Discussion Recap

October 17, 2016

Whether it is your business website, or a website built for a customer, ranking well in local search results is one of the best ways to increase traffic and sales. With Google’s emphasis on localized search results, having a local SEO strategy has never been more important. There are many concepts and strategies to improve […]

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A Great Day At The LocalU Event in Silicon Valley!

May 4, 2014

This last week, Local University (#LocalU) came to Silicon Valley for the first time. LocalU is an event designed to help small and local business owners figure out what to do online. I’ve been to several LocalUs and presented at some of them too, so it was exciting to have one in my home town. […]

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SEO Basics

February 1, 2014

For any business with an online presence, Search Engine Optimization (SEO) will become a part of your regular business jargon. It’s not enough to throw up a website and hope people find you; there’s just too much competition for that to work. Optimizing your website to obtain the very best search results possible, however, is […]

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Webinar Recording: Local Reviews and Reputation Management

October 1, 2013

Last week I had the opportunity to be part of BrightLocal’s Inside Local webinar series. I presented along with local review experts Phil Rozek, Myles Anderson and Linda Buquet on a webinar put on by BrightLocal called Local Reviews and Reputation Management. Local Reviews and Reputation Management Webinar Recording Here’s the video recording of the […]

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Video: Top Local SEO Myths

September 20, 2013

Phil Rozek over at LocalVisibilitySystem.com published a great article called the Top Local SEO Myths. Phil asked a bunch of Local SEO Experts – “What are the top three myths about Local SEO, and how would you respond to them?” The result is a really insightful article with tons of great tips to help you […]

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5 Local SEO Tips to Beat the Competition

July 15, 2013

As the years tick by, Google increases its emphasis on local search. Staying ahead of your competition with quality search engine optimization (SEO) has never been more important to secure your slice of the market. Here are 5 steps the discerning entrepreneur can take from the comfort of her or his own office to stay […]

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Problems With Your Google+ Local Listing? Watch This Video

June 11, 2013

If you are having trouble getting Google to correct your business information in the Google search results or on your Google+ Local page, you should watch this video by David Mihm. In the video David describes how Google collects information about your business. One of the most important things he points out is that as […]

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How Online Reviews Can Help Your Business

June 7, 2013

James Martell just interviewed me on his podcast to talk about how online reviews can help small businesses. We talked about the topic in depth – including: How online reviews help you rank better and get more customers How to ask your customers for reviews What to do if you get a bad review Three […]

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