Experts Group Class Recap

Getting Local Results – Discussion Recap

October 17, 2016

Whether it is your business website, or a website built for a customer, ranking well in local search results is one of the best ways to increase traffic and sales. With Google’s emphasis on localized search results, having a local SEO strategy has never been more important. There are many concepts and strategies to improve […]

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Text and Images 101 – Workshop Recap

October 11, 2016

Combining text and images is one of the most common and powerful design techniques for grabbing someones attention and conveying a message quickly. Free tools such as PicMonkey and Canva make adding text to images very quick and easy. Just adding text to your image will not automatically make your design effective, let alone professional. […]

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Text and Images 101 – Discussion Recap

September 29, 2016

Combining images and typography is one of the most commonly used design concepts. With so many design tools available, adding text to images has become easier than ever. You have all seen countless examples: silly memes on your Facebook timeline, quotes of inspiration on Pintrest. From website hero sliders and banner ads to email marketing […]

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Email Marketing 2016 – Recap

September 19, 2016

There are many paths to take when choosing where to spend your hard earned marketing budget. Email marketing has been a top choice for many years, and the power of email marketing has not diminished. Having an email list full of active, engaged subscribers is a proven way to increase sales and revenue. The Expand2Web […]

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Blogging Tips For Folks Who Hate to Blog – Recap

September 13, 2016

In our previous post Blogging is Hard – Do I Really Need To Do It? we covered why blogging is one of the most important things you can do for the success of your business and website. Blogging can be a daunting task for beginners and experienced freelancers alike, but don’t let that stop you. […]

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Typography 101

August 22, 2016

Typography is used in nearly every project on the web and has a big impact on your final results. With thousands of typefaces available to designers, choosing the correct typography can be overwhelming. With a little bit of typographic knowledge you can create professional and stunning websites. Typography mastery will elevate your designs and make […]

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Neil Gaiman – Make Good Art

August 10, 2016

Working as a freelancer is becoming more and more common in today’s global economy, and finding success as a freelancer is an ongoing journey. We explored this topic through the experiences of one of literature’s top freelance authors, Neil Gaiman. Neil is an English author who has written novels, comics, children’s books, graphic novels and […]

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Expand2Web Color Palette Workshop Was a Blast

July 12, 2016

The Expand2Web Experts spent the past few weeks really diving into color. Specifically how taking the time to create a color palette based on some basic color theory produces beautiful and professional results. This was our first “workshop contest” and I am very impressed with the efforts of our group. Cool Expand2Web hats will be […]

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Color 101 – Create Professional Color Palettes

July 7, 2016

Color is used in nearly every project on the web and has a big impact on your final project.  With 16.8 million colors to choose from, constructing a palette can seem overwhelming.  With a little bit of color knowledge you can create professional and stunning color palettes time and again.  Palettes that will make your […]

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15 Common Pitfalls To Avoid As An Internet Freelancer (2 of 3)

June 27, 2016

Isn’t it great to be an Internet freelancer? Working for myself, in an industry that I love, is something I consider priceless. One of my favorite parts of the job is the Expand2Web Experts group. By sharing lessons we have learned on the road, Thomas and I are able to help our members better succeed. […]

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