Expand2Web Color Palette Workshop Was a Blast

July 12, 2016

The Expand2Web Experts spent the past few weeks really diving into color. Specifically how taking the time to create a color palette based on some basic color theory produces beautiful and professional results. This was our first “workshop contest” and I am very impressed with the efforts of our group. Cool Expand2Web hats will be […]

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Color 101 – Create Professional Color Palettes

July 7, 2016

Color is used in nearly every project on the web and has a big impact on your final project.  With 16.8 million colors to choose from, constructing a palette can seem overwhelming.  With a little bit of color knowledge you can create professional and stunning color palettes time and again.  Palettes that will make your […]

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How To Choose The Right WordPress Theme

June 26, 2016

With the ever growing popularity of the WordPress website creation tool, we decided it was time to re-visit choosing the right theme – 2016 style! How Do I Make Sure To Choose The Right WordPress Theme? As I first began outlining the material for this class I knew immediately how it would begin. Even better, […]

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Product Inspiration From Shigeru Miyamoto, Creator of Mario Brothers

September 13, 2015

Have you ever used a product, played a game, or used an app that was effortless to learn? Every so often I run across that kind of elegance, and it is truly a pleasure every time. Recently I watched an interview with Shigeru Miyamoto – he is the creator of the very successful Mario Brothers […]

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3 Ways to Boost SEO Through Web Design

January 24, 2014

Search engine optimisation, also known as SEO, is the key to search traffic generation. When done correctly, it will increase conversions (leads and sales). Much of the time when people set out to improve their site’s search engine presence, they make the mistake of focusing on keywords alone. While keywords still are important, especially in […]

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Web Design 101 – 4 Tips To Get Your Website Started

December 21, 2013

With a well-designed website, one can speak to their audience and turn casual visitors into excited customers. Most people fail to create an enjoyable user experience, and as a result, the website owner will not see a high conversion rate. Web design is key to attracting and retaining customers. Usually, people will only spend 5-7 […]

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Use Your iPad to Mark Up and Share Website Feedback

November 9, 2012

I just found this cool service that lets you use your iPad to mark up a website and email it to your designer. It’s called AxeApp. Here’s a video to show how it works: I’m using it all the time now to quickly mark up a website and provide feedback to my designers. Check it […]

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Designing High Quality Landing Pages

October 15, 2012

A landing page is a specifically designed destination site for visitors to arrive at when they click on an ad, or a link in a marketing email (don’t confuse a landing page with your homepage). Unlike your homepage, the focus of a landing page is conversion, and therefore a positive return on investment. Keeping this […]

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Color Tools

September 1, 2012

When designing a website choosing colors can take forever (at least for me). I find the process of combining colors a bit addictive, how about you? I use a variety of color generators or color scheme selectors, there are a bunch out there, with varying degrees of user friendliness.  Here are a few tools which […]

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My Design Inspiration “Swipe File”

June 1, 2012

Earlier this week I started a new mini-project called SwipeLog. It’s a place where I capture design elements that inspire and motivate me. Designers like to surround themselves with design elements and visuals that motivate them. Many keep a swipe file of inspiring things they run across, so they can refer to them for ideas […]

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