Design

Text and Images 101 – Workshop Recap

October 11, 2016

Combining text and images is one of the most common and powerful design techniques for grabbing someones attention and conveying a message quickly. Free tools such as PicMonkey and Canva make adding text to images very quick and easy. Just adding text to your image will not automatically make your design effective, let alone professional. […]

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Text and Images 101 – Discussion Recap

September 29, 2016

Combining images and typography is one of the most commonly used design concepts. With so many design tools available, adding text to images has become easier than ever. You have all seen countless examples: silly memes on your Facebook timeline, quotes of inspiration on Pintrest. From website hero sliders and banner ads to email marketing […]

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Typography 101

August 22, 2016

Typography is used in nearly every project on the web and has a big impact on your final results. With thousands of typefaces available to designers, choosing the correct typography can be overwhelming. With a little bit of typographic knowledge you can create professional and stunning websites. Typography mastery will elevate your designs and make […]

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Stephen King, Stranger Things, and Typography

August 22, 2016

Without question, the show people are discussing this summer is Netflix’s Stranger Things. An entertaining fresh mix of sci-fi and fantasy set in middle America stocked full with all the eighties pop culture references you can handle. They even throw in Winnona Ryder to complete the old school feel. What is strangest of all is […]

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Font Stacking With CSS

August 18, 2016

When setting fonts on a website it is important to remember not all users share the same pool of typefaces. If a user does not have the primary specified font the type will be displayed in a “fall back” typeface. CSS font stacking comes to the rescue by allowing you to set a hierarchy of […]

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Should I Use Google Fonts or Adobe Typekit?

August 15, 2016

Proper consideration is crucial when choosing the correct font for your website design projects. As we learned last week, in our discussion Typography 101, the tone, legibility, and readability must all be taken into consideration. With the ocean of fonts available online today, finding the right font for the job can become an overwhelming job […]

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Is Your Typography Speaking the Truth? (part 2)

August 10, 2016

Are your typographic design choices conveying the proper message? Today we are going to take another look at the importance of tone in your typography design choices. As we covered previously, in regards to your project’s typography, tone is the feeling or emotion that your type evokes visually. It is important to keep in mind […]

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Evoking Emotion Through Your Typography

August 8, 2016

We use emotive language everyday to breathe human experience into the words and phrases we use to evoke an emotional response in another. Emotive website design is meant to evoke an emotional response in an individual’s experience when visiting a website. Typography plays a CRUCIAL role in emotive site design. When people are emotionally involved […]

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Is Your Typography Speaking the Truth?

August 7, 2016

Are your typographic design choices conveying the proper message? Taking the time to consider the tone of your typography is a vital design step that is easily overlooked. Tone is one of the three base concepts of typography. We will be discussing all three (tone, legibility, and readability) in our discussion Typography 101, this Thursday, […]

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What is the Difference Between Tracking and Kerning?

August 4, 2016

As we’ve been researching Typography for the Expand2Web Experts group discussion “Typography 101” we found one area that we all had confused – the difference between tracking and kerning. During the Power-User Tip portion of the class we will dive deep into the concepts of leading, tracking and kerning.  These are three foundation adjustments designers […]

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