Design

Typography 101

August 22, 2016

Typography is used in nearly every project on the web and has a big impact on your final results. With thousands of typefaces available to designers, choosing the correct typography can be overwhelming. With a little bit of typographic knowledge you can create professional and stunning websites. Typography mastery will elevate your designs and make […]

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Stephen King, Stranger Things, and Typography

August 22, 2016

Without question, the show people are discussing this summer is Netflix’s Stranger Things. An entertaining fresh mix of sci-fi and fantasy set in middle America stocked full with all the eighties pop culture references you can handle. They even throw in Winnona Ryder to complete the old school feel. What is strangest of all is […]

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Font Stacking With CSS

August 18, 2016

When setting fonts on a website it is important to remember not all users share the same pool of typefaces. If a user does not have the primary specified font the type will be displayed in a “fall back” typeface. CSS font stacking comes to the rescue by allowing you to set a hierarchy of […]

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Should I Use Google Fonts or Adobe Typekit?

August 15, 2016

Proper consideration is crucial when choosing the correct font for your website design projects. As we learned last week, in our discussion Typography 101, the tone, legibility, and readability must all be taken into consideration. With the ocean of fonts available online today, finding the right font for the job can become an overwhelming job […]

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Is Your Typography Speaking the Truth? (part 2)

August 10, 2016

Are your typographic design choices conveying the proper message? Today we are going to take another look at the importance of tone in your typography design choices. As we covered previously, in regards to your project’s typography, tone is the feeling or emotion that your type evokes visually. It is important to keep in mind […]

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Evoking Emotion Through Your Typography

August 8, 2016

We use emotive language everyday to breathe human experience into the words and phrases we use to evoke an emotional response in another. Emotive website design is meant to evoke an emotional response in an individual’s experience when visiting a website. Typography plays a CRUCIAL role in emotive site design. When people are emotionally involved […]

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Is Your Typography Speaking the Truth?

August 7, 2016

Are your typographic design choices conveying the proper message? Taking the time to consider the tone of your typography is a vital design step that is easily overlooked. Tone is one of the three base concepts of typography. We will be discussing all three (tone, legibility, and readability) in our discussion Typography 101, this Thursday, […]

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What is the Difference Between Tracking and Kerning?

August 4, 2016

As we’ve been researching Typography for the Expand2Web Experts group discussion “Typography 101” we found one area that we all had confused – the difference between tracking and kerning. During the Power-User Tip portion of the class we will dive deep into the concepts of leading, tracking and kerning.  These are three foundation adjustments designers […]

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Expand2Web Color Palette Workshop Was a Blast

July 12, 2016

The Expand2Web Experts spent the past few weeks really diving into color. Specifically how taking the time to create a color palette based on some basic color theory produces beautiful and professional results. This was our first “workshop contest” and I am very impressed with the efforts of our group. Cool Expand2Web hats will be […]

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Color 101 – Create Professional Color Palettes

July 7, 2016

Color is used in nearly every project on the web and has a big impact on your final project.  With 16.8 million colors to choose from, constructing a palette can seem overwhelming.  With a little bit of color knowledge you can create professional and stunning color palettes time and again.  Palettes that will make your […]

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