Customer Feedback and Online Reviews

Customer Feedback and Online Reviews are a big focus for us at Expand2Web. This section of the blog lists all of our articles, webinars, videos and advice to help small business owners learn how to make online reviews work for their business.

Exciting New Features In GetFiveStars!

May 15, 2014

I’m very excited to share with you some major new features we just released for GetFiveStars. Many of you provided input on these features, which we appreciate very much! Here’s a breakdown of what’s new: 1) Labels for managing your businesses and locations Labels allow you to organize your businesses locations into meaningful groups. This […]

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Customer Driven – Episode #1: Why the Experience You Deliver To Your Customers Is So Important For Getting Online Reviews and Word of Mouth Referrals

May 13, 2014

Even though you have a great product or service, are your customers’ referrals a little more elusive than you’d like? You’re sure your customer service is top-notch and yet your current customers don’t seem to be talking much about…

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Get Your Online Review Strategy Together In 32 Minutes

April 18, 2014

Friend and colleague Darren Shaw from Whitespark put together a nice presentation for the SearchLove Boston Conference. In his presentation Darren provides an approach to get your online review strategy going in 32 minutes: Get the Google+ Review Handout Generator – a Free tool that Darren Shaw and Phil Rozek put together (2 minutes) Sign […]

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Yahoo Local Business Reviews Are Being Removed (Yes, ALL of Them!)

April 17, 2014

In March, Yahoo announced a deal with Yelp to partner on reviews. We’ve been trying to understand what that would mean to all of the reviews that businesses have built up on Yahoo Local over the past few years. Well it turns out all those reviews are going to be lost. Lost, as in… GONE […]

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How To Respond To A Negative Review – A Great Example

March 3, 2014

I was doing some more research on online reviews last weekend as a follow up to my recent video: Can Negative Reviews Help Your Business? and came across this great article from Andrew Shotland – 5 Tips For Responding To Negative Customer Reviews Online. He’s got this example of a Wedding Photographer who got this […]

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217 Subscribers and 10 Testimonials From One Event – A GetFiveStars Case Study

February 24, 2014

As a business owner, I’ll bet you put a lot of time and effort into your business, and creating a good experience for your customers. But how do you get your customers to come back, and buy from you again? Sawbucks Pub in Surrey, BC had this question on their minds as they planned their […]

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Can negative reviews help your business?

February 17, 2014

Negative online reviews can be a scary thing for small business owners. People can leave you reviews all over the web, and there isn’t anything you can do about it. But negative reviews are not always as bad as they seem. In fact, there are many cases where you can turn a negative review into […]

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How To Choose The Right Customer Review Management Service

February 15, 2014

Fellow Local Search geek Andrew Shotland wrote an article in SearchEngineLand to help people choose the right Customer Review Management Service – 10 Questions to Ask Your Customer Review Management Service Vendor In the article, he poses 10 great questions to ask your prospective review management service. Mike Blumenthal and I launched a system to […]

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Why online reviews are critically important for your business – Free Webinar

February 14, 2014

How are you managing online reviews for your business? This question is top of mind today for business owners, and it is all over the mainstream media. “Someone left me a negative review online, what should I do?” “How do I get more positive online reviews?” “Do online reviews really lead to more customers and […]

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Expand2Web 011 : Teaching Your Business To Market Itself

January 27, 2013

In this session of the Expand2Web Podcast, I’m really excited to share something that has impacted my business profoundly. What if – instead of relying on expensive paid ad campaigns and direct sales, your business thrived based on referrals from happy customers? That’s the promise of a book I read recently – The Referral Engine […]

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