Blogging

City Stroll: Outlining and Deciding Where to Share – Phase II

October 27, 2016

The Journey Thus Far In this post we continue to explore Mike and Josh’s “city stroll” in Ann Arbor, Michgian. These concepts build upon the techniques we discussed in last week’s class “Getting Local Results – Operation City: Stroll“. This is the second post in our “Getting Local Results” worshop series and will build upon […]

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City Stroll: Initial Local Research – Phase I

October 24, 2016

Josh and Mike recently set out on a “city stroll” using the tools and techniques we discussed in last week’s class “Getting Local Results – Operation: City Stroll” in their home town – Ann Arbor, Michigan. The big idea is to use deep local research to find interesting, historical, even mysterious things about your local […]

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Getting Local Results – Discussion Recap

October 17, 2016

Whether it is your business website, or a website built for a customer, ranking well in local search results is one of the best ways to increase traffic and sales. With Google’s emphasis on localized search results, having a local SEO strategy has never been more important. There are many concepts and strategies to improve […]

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Blogging Tips For Folks Who Hate to Blog – Recap

September 13, 2016

In our previous post Blogging is Hard – Do I Really Need To Do It? we covered why blogging is one of the most important things you can do for the success of your business and website. Blogging can be a daunting task for beginners and experienced freelancers alike, but don’t let that stop you. […]

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Blogging Tips For Folks Who Hate To Blog (part 2)

September 1, 2016

Today we continue to explore the exciting and important world of blogging. This post follows what we started in Blogging Tips For Folks Who Hate To Blog (part 1). After establishing your content marketing master plan and immersing yourself in inspirational content, as we learned in part 1, you are ready to begin to evolve […]

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Creating Audience Personas For Your Business Blog

August 30, 2016

In one of our recent posts, Blogging Tips For Folks Who Hate To Blog (part 1), we discovered the importance of creating audience personas during the initial stages of creating your master plan for business blogging. Getting traffic to your blog is great, but it will only elevate your business if the visitor finds information […]

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Blogging Tips For Folks Who Hate To Blog (part 1)

August 30, 2016

In our previous article (see: Blogging is Hard – Do I Really Need To Do It?) we discussed the importance of blogging to the success of your business. Whether it is our business website, or a client’s site, consistent content marketing is one of the most important ingredients for success. Now that we have established […]

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Blogging is Hard – Do I Really Need To Do It?

August 29, 2016

Write a blog post? Good Grief! Taking the time to write a blog post can definitely be a drag. Between time constraints, multi-tasking projects, and the ever present specter of writers-block, always ready to join the party, it is easy to understand why taking the time to blog is hard. It is enough to make […]

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