Castle Builder vs Bird Walk Innovation

by on October 4, 2011 · 0 comments

I was just reading this interview about innovation with Marissa Mayer, Google VP Local and Mobile, where she brought up two methods for innovation that I hadn’t heard of before.

Marissa mentions two types of innovation in the interview:

“Castle Builder” innovation – work under a shroud of secrecy and launch a new product with a worldwide “wow” moment (like Apple does), and

“Bird Walk” innovation – launching products early and often (like Google does).

I thought those were both interesting ways to look at how both companies approach innovation.

Here’s the CNN Money interview. Make sure to watch the video at the end too – she is asked about some privacy concerns and talks about Google Dashboard – a place that clearly shows all of your Google account data, including what is shared and what is private. I have to admit I didn’t know about this.

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 291 articles on Expand2Web

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