Expand2Web 017: Common Business Website Mistakes

by on April 29, 2013 · 4 comments

Website Expectations

In this session of the Expand2Web Podcast, I talk with website usability expert Aaron Weiche from Spyder Trap. Aaron is Vice President of Spyder Trap, and is also a faculty member at Local University.

I met Aaron while presenting at Local University in New York, and wanted to have him on the podcast to share some of his tips with you.

In the podcast, Aaron and I talk about the common mistakes that we see businesses making with their websites that severely limits their success online. Aaron then goes on to describe what he considers the four pillars of a great website.

In This Podcast You’ll Learn About:

The four pillars of a great website:

  1. Usability: A few key usability considerations your website must take advantage of.
  2. Content: Most business owners neglect this, yet it is the biggest opportunity in terms of customer engagement and search rankings.
  3. Design: This is often overemphasized. But there are a few key things you can do to create the perfect container for the content on your website and allow people to find it.
  4. Technology: Picking the right content management system makes it easy to update your website and create new content.

We go into depth on each of these four pillars in the podcast.

Resources Mentioned In This Podcast

Here are links to the resources mentioned in the podcast:

I really think you’ll enjoy this one. Thanks Aaron!

Listen to the Podcast about Great Websites

You can listen to the podcast by clicking the play button at the top of this post. Or you can download the MP3 audio file by clicking the download link if you’re like me and you listen to interviews on your iPod/iPhone in the car.

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Thank you again for your support, and I wish you all the best!

Complete Written Transcript of the Podcast

“Right Click” here to download the PDF transcript.

Thank you for listening!

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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{ 4 comments… read them below or add one }

Derek Carroll May 3, 2013 at 5:14 am

Nice one Don – love your podcasts! Always something inspiring and actionable! I’ve notified my readers to check this out.


Alan Smith May 8, 2013 at 6:36 am

Nice podcast. You have nicely described all the important things.


Abhishek Kadam May 8, 2013 at 2:07 pm

Awesome ! but as per my regular discussion… Web design goes wrong in only 2 cases ! 1st developer is noob :p
and 2nd : Client and developer dont like each other ! 🙂


Kiss And Fly NYC May 12, 2013 at 8:48 am

Very informative, i had to learn this the hard way. Ran a couple of websites into the ground recently and saw my competitors topple me becasue my growth was slow.


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