In our previous post Blogging is Hard – Do I Really Need To Do It? we covered why blogging is one of the most important things you can do for the success of your business and website.
Blogging can be a daunting task for beginners and experienced freelancers alike, but don’t let that stop you. With some simple guidelines and tips, you can take the stress out of blogging and create content that resonates with your customers.
What We Covered in Blogging Tips for Folks Who Hate to Blog:
In our discussion on Blogging Tips for Folks Who Hate to Blog we covered strategies and tips for consistent content creation. We explored how to create a master plan for creating content, fighting writers block, evolving your content voice and tips for becoming a more efficient and effective blog writer. Members of the Expand2Web Experts Group who are interested in watching the entire class can view the recorded session here: http://members.expand2web.com/blogging-tips-for-folks-who-hate-to-blog/
We specifically looked at:
- Do I Really Need to Blog?
- What is Blogging?
- Content Marketing and Permission Marketing
- Reasons We Don’t Blog
- Why We Need To Blog Anyway
- Establishing A Master Plan
- Immerse Yourself in Inspirational Content
- Evolve Your Own Content Voice
- Tips for Better Blog Writing Execution
Develop a Content Strategy:
Having a content strategy is one of the most important foundations for consistent content creation. Even if you don’t know exactly what you want to write about, you should be thinking about your content strategy.
Here are some considerations to keep in mind when creating your strategy:
- How often do you plan to blog?
- Consider your audience and create audience personas for your typical customers
- Brainstorm ideas for content that is valuable to your audience personas
- Come up with a few ideas for expanding awareness of your business and brand. By having some brand awareness plans when you start blogging, you can leverage the ideas in blog posts for extra exposure.
After these steps have been completed, you will have a guide to follow on your path to blogging success. As you start to create posts, your content strategy will evolve and you will be able to fill in any gaps in your plan.
How Do I Evolve My Own Content Voice?
As you get more experience blogging under your belt, you will find your content voice evolving.
Here are some great ways to help you in this process:
- Embrace Unpredictability
- Re-purpose Content – Rinse and Repeat
- Always Provide Commentary
- When Unsure – GO VISUAL
- Don’t Forget Video
- Share Other Author’s Posts
By trying the different methods above, you can find what works for both you as the writer, and what resonates with your audience. Don’t be afraid to experiment with your content, format, or writing style.
Further Down The Rabbit Hole:
Recent E2W Articles on Blogging:
Blogging is Hard – Do I Really Need To Do It?
Blogging Tips For Folks Who Hate To Blog (part 1)
Blogging Tips For Folks Who Hate To Blog (part 2)
Creating Audience Personas For Your Business Blog
Snoopy’s Guide to the Writing Life
Blogging may seem like a chore at first, but by creating a strategy, evolving your content voice and understanding your audience, you can create content that will grow your business. Offering existing and potential customers your wealth of knowledge and experience will go a long way toward building trust and increasing sales.
The most important thing to remember about blogging is that practice makes perfect. Once blogging becomes a habit you will be cruising toward blog mastery.
The world of internet freelancing can be tricky to navigate. Stay on your path to freelance success by joining the Expand2Web Experts group and gain instant access to our library of previous classes by clicking here: https://www.expand2web.com/coaching-and-training/
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