Today we continue to explore the exciting and important world of blogging. This post follows what we started in Blogging Tips For Folks Who Hate To Blog (part 1).
After establishing your content marketing master plan and immersing yourself in inspirational content, as we learned in part 1, you are ready to begin to evolve your own content voice and learn to blog more efficiently.
This is some fun stuff, so let’s get started.
Evolve Your Own Content Voice
It is easy to fall into the trap of thinking writing is the only part of blogging. The content for your blog posts comes in many various forms. We need to be aware of the skills we excel at as we approach content creation. And that doesn’t necessarily mean writing. That might sound a bit hard to believe at this point, but lets look into this idea a little more closely.
Unpredictability in your content creation is an excellent technique we should all be practicing. One of the best ways to avoid writing an epic post, the length of War and Peace, is to mix things up. Experiment with changing up the type and style of articles you post. This technique works in your favor as it keeps your audience interested and wanting to return.
Here are some great ideas on how this can be accomplished:
- Serial Posts – like this one (part 2)
- Top X Lists
- Must See or Must Have Posts
- Shared Success Stories
- Controversial Topics – Opinion Pieces
- Tutorials, How-Tos, and DIY posts
- Product or Service Reviews
- Cheat Sheets
Re-purpose Content – Rinse and Repeat
Your audience will be looking for articles similar in nature when they revisit your blog. Finding creative ways to re-purpose your old content can become a silent writing partner. For example, if one of your readers clicked on “how to save money on your heating bill” they will most likely be interested in the article “how to change your furnace filter”. The original post serves as the editorial whereas the followup post serves as a how-to. You might then follow up with a third post on “the top 5 programmable thermostats”. Each post is related but offers unique content that will be absorbed differently by the reader.
Always Provide Commentary
Your audience visits your site looking for guidance, experience, and education. Those who return to your blog do so because they covet those things. This concept is very important. Take a moment to wrap your head around it if it doesn’t quite make sense.
Oftentimes your readers are involved in something that involves making important decisions. They are seeking advice and guidance. It is your job to provide that guidance. Although you may be writing about a topic that has been covered before, perhaps ad nauseam, but it is your unique opinion that makes your post powerful. By sharing your opinion you show that you are “in the know” and that your expertise on the subject matter can be trusted.
When Unsure – GO VISUAL
Another biggie here – when you are unsure about a post – go visual! Whether you incorporate a well crafted infographic, appropriate photograph, some stunning typography, a slideshow, video, or recorded class or webinar, you will be reaching your audience at a very primal level. Visual perception is one of our most heightened senses and the use of these types of assets are guaranteed to resonate with your readers.
The proper use of visuals can evoke emotion in your audience. Great visuals can act as springboards for your content without overwhelming your audience in text. It is important to only use visuals of a high-quality when crafting your blog posts. Always keep in mind you are creating something whose success is based upon it being shared. Quality is king.
Don’t Forget Video
The importance of the inclusion of videos in your blogs cannot be overstated. So much so I felt it deserved its own section.
Studies show visitors spend 100% more time on pages with video. This is huge – they’ve found that in addition to that using videos also increases a visitors understanding of the post by nearly 75 percent.
And for the folks who don’t enjoy the writing process, although it doesn’t replace the need for textual content on your post, videos can go a long way in making your life more enjoyable.
The bottom line is videos in your blog posts yield a very high return.
Share Other Author’s Posts
The collective soul of the blogosphere is based on the open sharing of knowledge. Sharing a post from an author who you respect and writes content pertinent to your audience is a perfectly acceptable practice. This is a great option to consider when the time crunch is on and you need to get something posted.
Create a nice introductory commentary sharing why you enjoyed the article and the value it offers to your readers. It is also proper to give a shoutout to the original author, along with a link to their site.
Tips for Better Blog Writing Execution
Now that you have your master plan mapped out, you need to execute it. This can be daunting for a lot of beginners to blogging. Keep in mind that your attitude and feelings toward blogging will directly impact the level of stress you feel about blogging. The added stress keeps many bloggers from being productive and consistent with their content creation.
Here are a few ways to help you focus your writing style and be more productive with your blogging efforts:
Find a System That Works for You
Develop a system for creating your content. For the best results, your system should be timed and scheduled in advance. As you develop your system, don’t focus on perfection. Follow your system through each phase of the writing process from brainstorming to the final draft, and publishing. Setting a timer for each phase and limiting yourself to an hour or two for each phase will help to keep the process moving forward. Eliminate distractions and other tasks during the creation process to maximize your efficiency.
Some Readers Just Skim
Many blog readers don’t always take the time to read a post in depth. Instead they skim the article for the highlights and important pieces of information. Keeping this in mind when writing will help you to create posts full of information that doesn’t get lost in flowery language or unnecessary content.
In our previous post Blogging is Hard – Do I Really Need To Do It? we covered the fact that quality beats quantity when it comes to the number of blog posts you create. This same rule is true for individual blog posts. The quality of the content is more important than the quantity of content.
Editing Your Own Work Is Hard
It doesn’t matter if you are new to blogging or have a hundred posts under your belt, editing your own work with a critical eye is difficult. Having someone proofread your content for spelling and grammar mistakes, confusing passages of text, and overall tone will elevate your writing to the next level.
Your proofreader might be a friend, family member, spouse or even a professional copy editor. If you are proofreading your own work, it can help to read each section of the post out loud to yourself to identify any passages that might need a re-write.
Practice Makes Perfect
The only way to become an effective and efficient blog writer is to consistently blog. Like so many other skills, blog writing takes time and repetition to perfect. If you are feeling stuck on a particular post, changing one aspect of the post can lead to better results. Sometimes simply changing the title of the post you are writing is enough to spark inspiration.
Don’t let your words of wisdom remain a draft indefinitely. Let the world learn from your experience.
Writing content for your blog can sometimes feel like an uphill battle. However, by evolving your own content voice and developing a content creation system, you can emerge victorious.
Blogging regularly and sharing your passion and expertise doesn’t have to feel like a chore. The only way to enjoy the ride is to fully embrace blogging.
The path to internet freelancing success can be perilous to navigate. Love your freelancer’s journey by joining the Expand2Web Experts group and gain instant access to our extensive collection of previous classes by visiting: https://www.expand2web.com/coaching-and-training/
Already an Expand2Web Member? What topics would you like us to explore next?
See my disclosure about advertising and affiliate links