Blogging Tips For Folks Who Hate To Blog (part 1)

by on August 30, 2016 · 0 comments

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In our previous article (see: Blogging is Hard – Do I Really Need To Do It?) we discussed the importance of blogging to the success of your business.

Whether it is our business website, or a client’s site, consistent content marketing is one of the most important ingredients for success. Now that we have established that business blogging is essential let’s explore some tips and tricks for making this process more efficient, effective, and enjoyable.

In today’s post we will be focusing specifically on the steps you take before setting pen to paper, or fingers to keys.

Let’s get started – there are blog posts to be written and markets to conquer!

Establish a Master Plan – Step One

By setting up some practices for your blogging you will keep yourself accountable. Put another way, having a blogging plan set out will help you better understand your audience, develop a content strategy, and lead to creating a publishing schedule you can stick to.

Here are some great suggestions to help you set up these practices:

Know Your Audience

It is essential you understand your audience. Creating customer (or audience) personas will help you make a huge step in better understanding your intended readers. Think of customer personas as loose profiles.

Once you have identified your audience, construct a list of all the questions and potential problems they may encounter. Use your expertise to address the questions and problems identified on your list. Constantly revisit your audience personas as they should be the blueprint from which you build your blog posts.

Develop a Content Strategy

You can begin to develop your content strategy before you know exactly what you will be writing about. By setting a few goals for your content strategy you will be even more prepared once you have focused your message.

Here are some common goals to consider at this stage:

  • How frequently will you write and distribute content – essentially how often do you plan to blog.
  • Brainstorm the subjects your intended audience will be most interested in.
  • Plot out a few ways to expand your brand awareness. You don’t have to have your master plan completed to begin building and expanding your brand.
  • Taking the time to complete these steps will provide you with a road-map to content marketing success. You will be able to fill in any blank spaces once you begin conceptualizing your actual posts.

Create a Publishing Schedule

Also known as a content calendar, a publishing schedule is a huge boon to the success of your content marketing. A content calendar will help you keep your ideas in one place and helps keep you on a consistent publishing schedule.

Here are a few content calendar tools to help you get the job done:

You don’t even need a tool. You can use a spreadsheet (Excel, Google Sheets) to create your own fully customizable content calendar.

Immerse Yourself In Inspirational Content – Step Two

Creating quality content is easier if you are in the habit of regularly consuming quality content. You can find tons of excellent blog ideas just by doing a Google search.

Look for professional bloggers that have already written posts on topics you are interested in. Once you find styles you like tighten your searches to topics similar to what you plan to write about.

If you are unsure what to write about, or how to approach a subject, here are some strategies to ensure you are never truly stuck.

Reading Helps You to Write

Taking time each day to read will not only help you stay up on topics relevant to your blog, but it will also help to inspire and guide your writing. Your daily reading can be other blogs, social media posts from industry leaders, relevant books or even the newspaper.

E2W Pro-Tip:When your time is limited consider an RSS feed to help keep up to date with the content you are most interested in.

Show Your Expertise

Creating quality content for your blog is time consuming. The best way to turn blogging from a chore into something you enjoy, is writing about a topic that you have experience with, or are excited to learn about. If you write about a topic you enjoy it shows in your writing and your readers can feel your passion.

Tutorials Are Your Friend

There is a wealth of excellent blogging guides and tutorials on the Internet. Look for tutorials written by bloggers who are creating content on a regular basis. Learning from their experiences and mistakes gives us a huge advantage when we blog for ourselves. You can find blogging tutorials that cover the entire blogging experience from the idea generation phase to publishing your post.

Technology Can Help

There are many applications and tools available to keep track of published content you find inspirational. Creating your own library of inspirational posts and topics is a habit that will pay off big over time. Having a repository of ideas and topics that you can tweak or change for your needs is a tool every blogger should have in their tool belt.

Here are a few applications and tools that can help you to create your library:

Curious What’s Next?

In the companion article to this blog post, Blogging Tips For Folks Who Hate To Blog (part 2), we will continue our exploration of business blogging. We will cover the next two steps for successful blogging – developing your own content voice and some insights into refocusing your blog writing efficiency.


We have already established that we all need to be blogging for our businesses and client’s sites. Blogging regularly can be a daunting challenge. With a master plan in place, and the addition of a few helpful habits, you can unlock your blogging potential. You have a wealth of experience and knowledge and your blog is ready to share it with the world.

The world of internet freelancing can be hard to navigate. Appreciate your freelancer’s journey by joining the Expand2Web Experts group and gain instant access to our extensive collection of previous classes by clicking here:

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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