Blogging is Hard – Do I Really Need To Do It?

by on August 29, 2016 · 0 comments

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Write a blog post? Good Grief!

Taking the time to write a blog post can definitely be a drag. Between time constraints, multi-tasking projects, and the ever present specter of writers-block, always ready to join the party, it is easy to understand why taking the time to blog is hard.

It is enough to make us ask ourselves: “do I really need to blog”.

This is a question we have all asked ourselves. Whether you are asking yourself that question for the first time, or the hundredth, the answer to the question is always the same.

Yes, you really need to blog.

Furthermore, you need to constantly motivate your clients to do so as well.

This week, in the Expand2Web Experts Group, we will be immersing ourselves in blogging. We will explore why blogging is an essential ingredient for EVERY small business with a website, share tips and tricks to help you blog more productively, and hopefully demonstrate how blogging can be a blast – when you are prepared.

Today, however, we will be answering the question posed in the title of this post. To do so, lets first find some intellectual common ground to work from.

Common Ground – What Does Blogging Mean?

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Merriam-Webster defines the word blog to mean: a web site which someone writes about personal opinions, activities, and experiences.

This is an excellent starting definition, but in the Expand2Web Experts group, when we talk about blogging, we generally mean content marketing (or business blogging) for our own business websites, or the websites of clients. Let’s take a look at the meaning of content marketing with a quote I consider to be spot-on.

Rebecca Lieb, author of Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media, defined content marketing as:

“It isn’t advertising. It isn’t push marketing, in which messages are sprayed out at groups of consumers. Rather, it’s a pull strategy—it’s the marketing of attraction. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”

Rebecca’s definition of content marketing is something we can work from. The marketing of attraction – being there when consumers need you. Blogging allows you to share your expertise pro-actively.

The challenge: sharing your expertise in a way that is both relevant, compelling and educational – and at the same time keeps your readers engaged and entertained.

Why We Should Be Blogging

People need to see your website for it to become an effective marketing tool. It is highly unlikely your site will gain any success waiting for somone to type the URL directly into their browser. Even very limited success is highly unlikely in this scenario.

You need to offer people many different ways of finding and viewing your sites. One of the most important ways your website can be found is through search engine results.

This is definitely worth thinking about, if you haven’t before.

The more physical pages your website has, the greater the chance of ranking in the search engines. The fly in that ointment is, publishing random, disconnected, and unrelated pages on your site will have an opposite effect then the desired reaction. Not to mention it creates a horrible user-experience and eventually leads to an out of control hot-mess of a website.

As in most walks of life, when it comes to pages on your website, quality over quantity is the winner of the day.

Content marketing, or business blogging, is the solution to this paradoxical situation. Each blog post you create is a chance to introduce a new page onto your site. Furthermore, the page is organized within the sites blog. This structure keeps your website from getting out of control as you continue to add quality content in the form of blog posts.

Every blog post you publish allows you to create a new page on your site. Each new page on your site provides another chance of ranking in Google or Bing. I can’t stress how important this concept is to the success of your business website, or the sites of your clients.

Now that we’ve defined blogging and why it is important, let’s take a look at the reasons we don’t.

Reasons We Don’t Blog

For many, myself included, blogging can sometimes (oftentimes) feel like a chore. Although I know I need to, and why I need to, it is simply to easy to find reasons not too. Here are some of the most common reasons people find for not blogging:

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  • Writing isn’t your bag
  • You never find available time
  • New to blog writing and feeling clueless
  • Can’t decide on a subject matter
  • Writer’s block (the big kahuna)

Oftentimes it is a combination of all of the above. It is easy to become intimidated by the idea of blogging when these reasons are considered. Intimidation will always lead to a sense of dread when attempting to write through it. Fortunately, it doesn’t have to be like this.

Writer’s block deserves a post all to itself. It can stop the process of blogging dead in its tracks. It is important to keep in mind the most famous writers and content creators experience periods of writer’s block. We will revisit writer’s block throughout the week. For now, just keep in mind, everyone experiences writer’s block.

Why We Need To Blog Anyway

If you are interested in attracting a larger audience, further developing your personal brand, and increasing your website’s Domain Authority through imporved PageRank scores on your posts – you need to start blogging!

Although you shouldn’t need anymore incentive then that, check this out.

“Research shows that 15 blogs a month can generate 1,200 new leads, gather twice as many inbound links, and use content to bolster social media engagement.”
Kissmetrics

Three or four blog posts a week is a big commitment – but when we consider the wave of benefits we can expect it becomes a near no-brainer. I can’t think of another vehicle, for the cost of your time, that could come even close to providing those kind of results.

We should all blog as often as we can – the success of our businesses rely upon it.

Are You Blogging?

If your answer was “no” or “not as often as I should” don’t feel bad as you are in the majority. Blogging for your business or copy-writing for a client is a difficult, and at times, frustrating process. This week the Expand2Web Experts group will be exploring tips and techniques to help all of us blog more often and more effectively.

The world of internet freelancing can be difficult to navigate. Enjoy the journey by joining the Expand2Web Experts group and gain instant access to our library of previous classes by clicking here: https://www.expand2web.com/coaching-and-training/

Already an Expand2Web Member? We’d love to hear what topics you’d like to explore next!

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Inspirational Sources: (that drop blog science):

Corey Wainwright – What Is Business Blogging?
Brennan Girdler – How Non-Writers Can Craft Business Blogs

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Don is an entrepreneur based in Silicon Valley. He founded Expand2Web and is the publisher of the Expand2Web Blog, and the GetFiveStars Customer Feedback and Reviews service.

Don has written 313 articles on Expand2Web

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