Email Marketing 2016 – Workshop Recap

September 19, 2016

There are many paths to take when choosing where to spend your hard earned marketing budget. Email marketing has been a top choice for many years, and the power of email marketing has not diminished. Having an email list full of active, engaged subscribers is a proven way to increase sales and revenue. The Expand2Web […]

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Don’t Ignore Inactive Subscribers on Your Email List

September 13, 2016

Every email marketer is looking for engaged subscribers for their email marketing list. Engaged customers are far more likely to open your emails, read your content, visit your links and hopefully purchase a product or service from you. For the purposes of this post, we consider an engaged or active customer is someone who has […]

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Blogging Tips For Folks Who Hate to Blog – Recap

September 13, 2016

In our previous post Blogging is Hard – Do I Really Need To Do It? we covered why blogging is one of the most important things you can do for the success of your business and website. Blogging can be a daunting task for beginners and experienced freelancers alike, but don’t let that stop you. […]

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Email Marketing Predictions 2016 – Chad White

September 6, 2016

Email marketing has been around almost as long as email, and has remained a top choice for marketers ever since. In our previous class Blogging Tips for Folks Who Hate To Blog we learned that content marketing is the future of advertising. Email marketing synergizes perfectly with content marketing, allowing you to leverage the quality […]

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Blogging Tips For Folks Who Hate To Blog (part 2)

September 1, 2016

Today we continue to explore the exciting and important world of blogging. This post follows what we started in Blogging Tips For Folks Who Hate To Blog (part 1). After establishing your content marketing master plan and immersing yourself in inspirational content, as we learned in part 1, you are ready to begin to evolve […]

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Creating Audience Personas For Your Business Blog

August 30, 2016

In one of our recent posts, Blogging Tips For Folks Who Hate To Blog (part 1), we discovered the importance of creating audience personas during the initial stages of creating your master plan for business blogging. Getting traffic to your blog is great, but it will only elevate your business if the visitor finds information […]

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Blogging Tips For Folks Who Hate To Blog (part 1)

August 30, 2016

In our previous article (see: Blogging is Hard – Do I Really Need To Do It?) we discussed the importance of blogging to the success of your business. Whether it is our business website, or a client’s site, consistent content marketing is one of the most important ingredients for success. Now that we have established […]

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Blogging is Hard – Do I Really Need To Do It?

August 29, 2016

Write a blog post? Good Grief! Taking the time to write a blog post can definitely be a drag. Between time constraints, multi-tasking projects, and the ever present specter of writers-block, always ready to join the party, it is easy to understand why taking the time to blog is hard. It is enough to make […]

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Typography 101

August 22, 2016

Typography is used in nearly every project on the web and has a big impact on your final results. With thousands of typefaces available to designers, choosing the correct typography can be overwhelming. With a little bit of typographic knowledge you can create professional and stunning websites. Typography mastery will elevate your designs and make […]

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Stephen King, Stranger Things, and Typography

August 22, 2016

Without question, the show people are discussing this summer is Netflix’s Stranger Things. An entertaining fresh mix of sci-fi and fantasy set in middle America stocked full with all the eighties pop culture references you can handle. They even throw in Winnona Ryder to complete the old school feel. What is strangest of all is […]

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