5 Things You DON’T Need to Know About Facebook

May 17, 2013

No, this isn’t a list of irrelevant facts. It’s a list of stuff that simply wastes your time. They say just 20% of knowledge drives 80% of results. But for Facebook, it’s more like 5% and 95%. It’s hard trying to keep up all the time. Believe me, I know. So, take it from me, […]

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A Simple Trick to Getting Paid More as a Consultant

February 15, 2013

Yesterday a prospective client with a $10k a month PPC campaign wanted to haggle our fee. For us folks in the industry, we know that a 15% fee is not unreasonable here. This lady’s brother was trying to do the campaign, and it had critical flaws. So I said, “Okay, of the $10k you are […]

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