What’s Changing in Facebook Marketing In 2014?

December 19, 2013

Over the next few months, Facebook is changing its advertising and marketing channels to make the site simpler to use. Part of the reason for the change is the increased focus on Facebook Exchange (FBX). In addition, the number of advertising methods on Facebook dazzles many marketers, and the cull should help to simplify the […]

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What’s the Big Deal About Facebook Exchange?

December 5, 2013

Since its IPO, Facebook has been trying out different ways to monetise its service. The latest addition to its advertising service portfolio is Facebook Exchange (FBX), a sophisticated ad network that leverages ad cookies – not profile data. Facebook Exchange has been credited with some pretty impressive results, so it’s natural that people want to […]

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How to Use Facebook to Engage With Your Customers and Not Annoy Them

October 23, 2013

No matter how big the business or the brand, you can bet your bottom dollar that it has a presence on Facebook. The world’s largest social network boasts 1 billion members and a unique opportunity to sell products and services to a massive audience. But as Facebook matures as a network, its users are becoming more savvy, and many […]

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5 Secrets Everyone Ought to Know About Social Media

October 1, 2013

Day by day, the internet is buzzing with articles about the dos and don’ts of social media. But many beginners’ guides miss out some of the crucial advanced tips – the insider info that makes social media really effective. According to data published in Forbes, social media usage amongst US adults has increased by 800 […]

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