If you are a local business and searching for leads online, building a traditional website, with information about your products or services, an about us page, and a contact form is something that you already have or should build.
Those who practice search engine optimization (SEO) say that you should build links to your site and make sure that you have content which features keywords that relate to what you are trying to sell.
A traditional website or at least a business profile (on Google Places, Yelp!, etc.) is necessary, but its limited in that there’s only so much content you can put on it, content which can generate highly qualified prospects.
What’s the solution? A blog the demonstrates your expertise to your local prospects.
Although a local blog, by itself, won’t give you massive traffic, it will bring in a steady supply of extremely targeted prospects because the content you put on it will bring in traffic from long tail keywords.
In other words, because the content on a local blog is very specific to your local area and your field of expertise, what you write will attract a very niche audience.
And, because the audience is so niche, you’ll have little competition in the search engines. Furthermore, with a local blog, you have to do little, if any, link building. Here’s how to start getting leads with a local blog…
Register Your Domain
Register a domain name that tells visitors what you are about and where you are located. For example, if you’re a cosmetic surgeon in the Dallas area, create DallasCosmeticSurgeryGuide.com.
Get hosting for your blog and install WordPress on it. Also, make sure that Google indexes your domain by writing a couple of articles on EzineArticles.com that link back to your blog.
Create a “buying keywords” list. When you are looking to buy something, the more detailed and specific your searches are, the more likely you are to buy something. Also, if you include keywords such as “cost of” or “cheapest” in your searches, you are at the late stages of your buying cycle. With this in mind, create a keyword list of buying keywords for your business.
Let’s say you’re a roofer in the San Diego area. Your buying keywords may include “best San Diego roofer”, “what is the cost of a San Diego roofer”, and “cheapest San Diego roofing company.” Create 30 of these types of keywords.
Here comes the hard part…write 30 500-word articles on your blog with each of the keywords as the title. Also, makes sure to sprinkle in related keywords within the articles themselves. You can hire someone to do this for you or you can write it yourself.
The key is for your articles to have a local aspect to them without them looking like you engaged in keyword stuffing.
For example, if you’re writing an article about “How to Get the Least Expensive Roofer in San Diego,” mention your local competition and incorporate aspects of San Diego that are unique to that city. Maybe San Diego has zoning laws and regulations that affect pricing.
Don’t try to make an article local by writing a generic article and then adding your city name in the title and in a few words within the body. Long term, Google will not send you traffic because you are not providing anything of value to local visitor.
Furthermore, the more authentically local an article is, the more traffic you’ll receive from long tail keywords, which is where most of your blog traffic will come from.
Exactly how much traffic you can expect to get depends on what business you’re in and the quality of your articles and keyword list. From my experience, it is fairly easy to get around 5-10 targeted visitors a day, which translates to about 3-5 leads a month.
Because your traffic isn’t going to be as substantial as it can be with a heavily SEO-optimized website, a local blog is best for businesses with a high customer lifetime value (CLV). This would include clients of psychologists, lawyers, plastic surgeons, and contractors.
Nickolay Lamm is an internet marketing specialist who updates InventHelp Scam.
See my disclosure about advertising and affiliate links