WordPress provides a nice way to add pre-built components to your website. These components are called Widgets, and WordPress comes with a variety of them “out of the box.”
In this video tutorial, I’ll show you how to add an AWeber email newsletter opt-in form to your site using a WordPress Widget. In this way, you can provide a call to action to your website visitors, by giving them an easy way to sign up for your newsletter.
Video: How to add a WordPress Widget to your blog or website
Note: If your AWeber form does not fit in your sidebar, here’s how you can resize it.
However, this same process will work for any Widget-enabled WordPress theme, and any email newsletter service.
An important part of your small business website is providing a call to action for your visitors.
If you’ve done the work to put up a decent website, and get some visitors who are looking for your goods or services, you need to provide them a way to reach you.
Depending on your objective, adding an email newsletter opt-in form to your small business website is one way to connect with prospective customers. You could also add a widget inviting them to call you for more information, or just about anything else you might want.
If you give this a try yourself, I’d love to hear your feedback in the comments below!
I like AWeber for email newsletters – they’ve got a great service and I’ve been very happy with it. Perhaps one of the coolest features is the ability to do a “Blog Broadcast”, which takes your blog posts and creates newsletters directly from them. This gives you plenty of content for your newsletter, along with total control on how the content is released to your subscribers.
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