5 Ways Your Logo Can Get Your Business Noticed

by on November 21, 2013 · 0 comments

how your logo can help your business

If you want your business to stand out from your competitors, you need to make bold moves to get noticed. One of the best ways to get good advertising is to create a stunning logo for your company.

Once you have a great logo, you have to use it in smart ways to make it work for you. Here is everything you need to know about logos for your business.

Choose a Logo with Meaning

Many companies are tempted to develop a logo that has no inherent meaning. A good example of a logo like this is Nike’s famous swoosh. However, these kinds of logos take many years to work their way into the consciousness of the public. Your company will most likely not have the luxury of that kind of leisurely buildup to your logo’s success. Choose one that is relevant and reminds people of the company when they see it.

Forget About Abstraction

You need your logo to work for you right now. Therefore, it is best to pick a logo that will give customers a sense of what your company does right away. If it is too abstract, it simply won’t work. It may look good, but it won’t convey that instant impression of meaning that you need for a successful logo.

If you want your company logo to be unique, then you need to hire an artist to create an original look for your logo. It may be tempting to save money by trying to put a logo together with clip art, but it will inevitably look amateurish.

Your logo will be the first impression of your company to the public. You need it to wow customers. Hiring a talented artist is a way to increase the odds that your logo will be memorable when your customers see it.

Think an artist is too expensive? Think again! Ask around for price quotes from local graphic artists or utilize a company like 99designs.com. You don’t have to break the bank on designing your logo but do consider how important this one piece of artwork is to your image and brand.

Using Your Logo

When you spend the time and money to create a great logo, you want to get your money’s worth by making the most of it. You need to use your company logo whenever you have the chance. It should go on all of your promotional materials. It should be on the front of your business. It should be plastered on the side of company vehicles.

Company Uniforms

You should also get patches here that you can embroider on to all of your company uniforms. Your employees will look great when they wear clothing that is embroidered with your company logo and will build a sense of uniform and collectivity. A logo on clothing can also help to reinforce the brand to customers and employees.

A bold logo is one of the best ways to get your company noticed. Customers who like your logo will be interested in your business. They will think of you when they need something that you provide. Take advantage of the power of logos by creating one for your company as soon as possible.

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Brooke Chaplan is a writer and recent graduate of the University of New Mexcio. She is a big outdoor enthusiast and loves to hike, run and bike. She has blogged an written in many areas including family, home, business, and fitness. Contact her via Twitter @BrookeChaplan or on Google+.

Brooke has written 1 articles on Expand2Web

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