5 Simple Ways to Improve Your Marketing Strategy

by on January 18, 2014 · 4 comments

5 Marketing Tips for Small Businesses

These days, it is more important than ever to differentiate between marketing and advertising. You can’t simply run a few ads for your business and hope people will see them.

You have to engage your customers in an ongoing process of building your reputation and brand identity. It’s just not enough anymore to depend solely on word-of-mouth to get draw more traffic to your business.

Creativity has become king in marketing but that also means that marketing has become much more challenging. So what are the best ways to get creative at marketing? Finding methods for boosting your marketing strategy can be much easier than you think. Try these simple ideas.

1. Boost Offline Marketing

Have you been focused on social media marketing? Start thinking about print and radio ads. Many startup businesses are quick to take advantage of the huge customer base that the internet can provide but don’t just rely on Facebook and Google searches. Tried and true advertising techniques, such as using banners, signs, and commercials will drive traffic to your site.

2. Get Better Promotional Products

Whether you’re exhibiting at a trade show or simply providing clients with free incentives and premiums, don’t slap an imprint logo on something nobody will use.

Find practical and fun items, like promotional business calendars, custom t-shirts and tote bags. Promotional products like these act as walking billboards, ensuring that you gain repeated marketing exposure every time they are used by recipients. The internet is full of promotional business calendar ideas and ways to make your company logo stand out.

3. Improve Your Analytics

You can’t run a successful marketing campaign without knowing what works. Sure, you can track your website numbers, but have you tried a simple customer survey? Whether you ask for feedback online or in person, you may gain ideas about what the most vocal consumers think you should change.

4. Know When To Persist

You’re not going to have thousands of Twitter followers overnight but that doesn’t necessarily mean you shouldn’t be on Twitter. Instead of scrapping marketing ideas altogether, put some time into improving social media profiles, being consistent with your posts, and asking questions that generate customer engagement.

Letting your customers know that you care enough about them to interact with them over a social network will usually go a long way in bringing in even more customers. And, it shows potential customers that you value customer service and satisfaction very highly.

5. Join a Network

Look around for local small business organizations, especially those geared towards your specific industry, and think about joining. You can never underestimate the value of having colleagues and contacts and other businesses may offer you referrals, joint marketing options, cross-promotions, or discounted supplies when you form a close relationship with them.

Successful marketing campaigns touch every aspect of your business from generating customer interest to following up on sales. Your efforts to get your name out there, both offline and online, are worth it because you’re learning what works for you. And that kind of marketing knowledge will keep your business thriving for years to come.

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Tricia is a mom and blogger from Beverly Hills. There’s not much more to her than that!

Tricia has written 2 articles on Expand2Web

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{ 4 comments… read them below or add one }

miguel resendez January 18, 2014 at 6:04 pm

As a user of your small biz dynamic theme, I can say it is an excellent tool to make your website building simple and carefree. Great job, thank you for putting this resource together. -Miguel Resendez


Don Campbell January 18, 2014 at 7:58 pm

Thanks Miguel!


LizBeth January 21, 2014 at 12:17 pm

I find it interesting that your first tip is to boost offline marketing. During my research, I’ve rarely come across that advice. I feel that a lot of companies think the days of traditional advertising have passed. With things changing so quickly quickly in the digital world, I think it’s a great idea to remember the old tricks. Just use it in a fresh and original way! Thanks so much for the post.


Josh Wheeler February 16, 2014 at 11:54 am

I have always thought that most internet marketers focus too much on internet only strategies. I agree with everything you’re saying, and will make a prediction that those businesses & agencies who can blend the 2 together in a cohesive manner will always come out on top.

I may be a little biased because I started in the promotional products industry, but most people don’t think about that stuff at all. great post!


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